Let us give you a taste
Join us in revolutionizing the food-tech industry and become a part of one of the fastest-growing food-discovery platforms.
Your mission
As NeoTaste continues to expand into additional cities and markets, we need to scale our user acquisition and retention strategies in a sustainable and cost-effective way. We are seeking a data-driven and strategic Head of Performance Marketing to drive user acquisition, engagement as well as revenue growth through platforms like Facebook, Google, TikTok, and other emerging online and offline channels.
The Head of Performance Marketing will play a critical role in achieving the following Zu -wide objectives:
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User growth & retention: Scaling our subscriber base through paid and organic marketing efforts.
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Data-driven optimization: Improving attribution models, analytics, and automation for efficient spend allocation.
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Increased efficiency: Lowering CAC while increasing member LTV.
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Faster market penetration: Supporting NeoTaste’s launch into new cities with localized acquisition and retargeting strategies.
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Localised user retargeting: Improving user engagement and retention in each city
Your profile
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A significant amount of experience in performance marketing (7-10+ years): You’ve been focused on customer acquisition, paid media and growth marketing, and preferably you have a background in app and subscription-based businesses. Ideally, you have worked in high-growth startups, food-tech, or e-commerce companies.
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Strategic & hands-on at the same time: You bring a proven track record in strategically scaling digital marketing campaigns with a strong focus on ROAS and CAC optimization and in both online and offline growth strategies.
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Data-driven decision maker with strong analytical skills: You have expertise in Google Analytics, Adjust, attribution modeling, A/B testing, and marketing automation tools.
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Prior leadership experience: You’ve managed a team of performance marketers as well as external agencies and other third party providers, and bring a demonstrated ability to guide, coach and motivate direct reports towards business objectives.
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Cross-functional collaborator: You are used to working with stakeholders across the business from product and CRM but also brand and social teams.
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Experimentation mindset: You like to rapidly test and iterate to find winning strategies. You are adaptable and naturally prioritize projects that are high-impact. You are proactive and always want to find new ways to scale efficiently.
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A naturally curious and fast-paced go-getter: With a “learning never stops” mindset and your innovative and growth-oriented attitude, you strive to make performance marketing a success.
Why us?
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Performance marketing is a key driver of our customer acquisition and revenue growth. As a strategic leader, you are going to build on top of the foundations and optimize our marketing spend and improve CAC (customer acquisition cost) and ROAS (return on ad spend).
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Big impact - We're still small enough to not have a too complex setup where you can directly contribute and see your growth.
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Remote work and trust working time - Work from where you feel most productive and start and end your day in a way that fits your own schedule.
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Sports and wellness benefits - Use Urban Sports or Hussle to stay active and recharge.
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NeoTaste for yourself and a friend – Enjoy a NeoTaste subscription and share your passion for food with others.
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Work equipment – You will receive high quality technical equipment from Apple.
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Extra holiday day - Get a day off on 24 December, regardless of the country you’re based in.
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Company offsites and regular team events – Be part of virtual and in-person events with the whole team to meaningfully connect with your co-workers.
Sounds good?
Does this description fit you? Send us a short message explaining why you are the right person for the job! We are looking forward to your application.
About us
At NeoTaste we develop the platform for you to discover new restaurants in your city. As a user, you can enjoy special deals that are exclusive to us and allow you to discover the culinary diversity of the city.
On the other hand, we are also the partner for restaurants to win new customers who do not yet know their go-to food place. The restaurants can adjust their special deals individually to their capacity, which helps them increase their occupancy and thus their revenue.
We are looking for enthusiastic and motivated team players who are eager to build something great with us.
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We're present in over 50 cities in the DACH region, the Netherlands & the UK and are expanding into Europe
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More than 1.6 million users love our app
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We're a team of more than 100 employees
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In addition to our €6 Million funding in August 2023, we've also collected a €15 Million Series A extension in March 2024
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What We Do
NeoTaste is an app with which you can discover restaurants and cafes in your city.
We have managed to digitally bring together gastronomy and guests, which results in new advantages for both sides. Through NeoTaste, restaurateurs have the opportunity to optimize their utilization and acquire new customers.
NeoTaste is also a free marketing platform for restaurateurs, where customers can find the best deals at the coolest restaurants in town. The biggest added value for restaurateurs is that they don't have to offer the deals at any time of the day, but can set them individually adjusted to the usual occupancy.
So if the restaurant is completely full on a saturday evening, which is usually the case, NeoTaste users don't even have the option of booking a deal for that period and choose a time when experience shows that fewer guests are welcomed. NeoTaste users have a culinary overview of their city, as well as many cool deals, such as 2for1 main course, a free appetizer and much more!
But that's just the beginning. The vision of NeoTaste is bigger.
