The Role
Leads the performance marketing function across user acquisition and digital marketing. Develops growth strategy, allocates budgets, sets CAC and CPO targets, manages paid and organic acquisition channels, and drives measurable customer and subscriber growth. Oversees analytics, attribution, reporting, campaign optimization, channel expansion, and cross-functional coordination with Finance, CRM, Loyalty, Partnerships, and Subscription teams.
Summary Generated by Built In
🚀 Welcome to Your Next Adventure!
The Head of Performance is responsible for leading the performance marketing function across user acquisition and digital marketing, setting the commercial strategy that converts marketing spend into customer acquisition and revenue at target efficiency. Accountable for blended performance outcomes across the paid media mix, organic growth channels, and the new-customer acquisition funnel through to first order.
🛠 What You’ll Get Your Hands On:
- Develop and recommend the performance marketing strategy to the Director of Growth & Performance Marketing, translating business growth objectives into investment priorities and target-setting across the function.
- Recommend budget allocation across User Acquisition and Digital Marketing and manage total spend within the approved envelope; Senior Managers manage day-to-day pacing and channel-level allocation within their teams.
- Set blended CPO and CAC targets for the function and hold Senior Managers accountable to channel-level and cluster-level KPI delivery against those targets.
- Ensure the UA and Digital Marketing teams operate as a coordinated acquisition engine — identifying gaps, resolving channel overlap, and driving synergies between paid acquisition, paid awareness, and organic growth.
- Define the performance KPIs and reporting requirements for the function; work with Marketing Efficiency on the analytics infrastructure, attribution models, and martech tooling needed to support them.
- Evaluate and recommend new channel opportunities, market expansion strategies, and investment shifts based on commercial performance data and market trends.
- Partner with Finance on budget phasing reconciliation and with the Head of CRM on a clear acquisition-to-growth handoff definition, ensuring acquisition and retention are measured on clean, non-overlapping populations.
- Coordinate with the Head of Loyalty, Partnerships & Subscriptions on paid subscriber acquisition for S+, ensuring performance marketing supports subscription growth targets.
🧙♂️ The Magic You Bring
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
- 6+ years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or Customer Acquisition, with at least 2 years in a team leadership role.
- Proven experience leading digital marketing campaigns at scale across multiple paid channels.
- Solid understanding of Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, DSPs, and other digital advertising platforms.
- Advanced knowledge of marketing analytics, attribution models, conversion optimization, and campaign measurement.
- Experience managing significant marketing budgets and delivering measurable acquisition growth.
- Strong analytical, strategic, commercial, and financial acumen.
✨ Bonus Points if You Have:
- Experience in a marketplace, delivery, or on-demand business model.
- Familiarity with mobile-first acquisition strategies and app growth.
- MBA or Master's degree in a relevant field.
- Regional experience in the GCC or Middle East market.
Inside Snoonu’s Universe
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
Be Customer Obsessed: “Focus on the customer and all else will follow.”
Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”
It's All About People: “Be a team player; together we are stronger.”
Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn!
Skills Required
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field
- 6+ years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or Customer Acquisition
- At least 2 years of experience in a team leadership role
- Experience leading digital marketing campaigns at scale across multiple paid channels
- Strong knowledge of Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, DSPs, and other digital advertising platforms
- Advanced knowledge of marketing analytics, attribution models, conversion optimization, and campaign measurement
- Experience managing significant marketing budgets and delivering measurable acquisition growth
- Strong analytical, strategic, commercial, and financial acumen
- Experience in a marketplace, delivery, or on-demand business model
- Familiarity with mobile-first acquisition strategies and app growth
- MBA or Master’s degree in a relevant field
- Regional experience in the GCC or Middle East market
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The Company
What We Do
Welcome to Snoonu, Qatar's leading tech innovator. Founded by Hamad Al-Hajri in 2019, Snoonu is your go-to app for online shopping, food and grocery delivery, pharmacy needs, and more. At Snoonu, we're not just revolutionizing convenience but pioneering it. Our super-app offers 11 essential services in one place, from quick meals to urgent pharmacy runs, grocery shopping, and even a personal picker (Snoosend). We're here to make your life easier and inspire you with our constant drive for innovation. But we're more than just a company; we're a vibrant community driven by a shared vision to harness technology for societal betterment. Join a team that doesn't just participate in the future of Qatar's economy but shapes it. Here, being extraordinary is our everyday standard. By using our services, you're not just making your life easier; you're contributing to the growth and convenience of our community. With our app, convenience is just a tap away. Experience the ease of having anything delivered to your doorstep. Embark on this exhilarating journey with us and be part of Qatar's next big success story. Visit us: ★ Website: https://snoonu.com ★ Instagram: https://www.instagram.com/snoonu/ ★ Twitter: https://twitter.com/snoonu_qa ★TikTok: https://www.tiktok.com/@snoonu ★ Facebook: https://www.facebook.com/snoonu.qa/
