About Parcelhero Group
Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward-thinking technology company with over 130 remote employees worldwide, we are on a strong growth trajectory.
Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e-commerce merchants across the UK and the USA. This cutting-edge platform will empower retailers to streamline their shipping and fulfilment operations.
Our remote-first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership. If you're a dynamic and ambitious individual seeking a forward-thinking team, Parcelhero is the ideal fit.
Our Core Values: Committed to Quality | Create Amazing Experiences | Putting People First | Welcome Feedback | Inform, Educate, Innovate | Work Hard, Play Hard
About the Role
- Parcelhero is at an inflection point. We are moving from a single-channel PPC operation to a full multi-channel performance marketing engine, and we need a senior leader to own that transformation.
- This is a hands-on Head of Performance Marketing role with strategic ownership of over £5 million + in annual paid media spend. You will architect and execute Parcelhero’s paid performance strategy across Google, Meta, TikTok, LinkedIn, and beyond, including the launch of retargeting programmes across social channels as a near-term priority. You will operate at the intersection of data, creative, and commercial outcomes.
- This is not a management-layer role. You will be expected to be deeply hands-on, in the platforms, in the data, in the creative feedback loops, while simultaneously setting the strategic direction and building the team’s capability over time.
What You Will Own
- Multi-channel architecture: Design and own the full paid media strategy across Google (Search, PMAX, Display, YouTube), Microsoft Ads, Meta, TikTok, LinkedIn, and emerging channels. Drive the transition from a Google-centric operation to a true multi-channel performance engine.
- Retargeting buildout: Lead the launch and optimisation of retargeting programmes across Meta, TikTok, and LinkedIn, including audience architecture, funnel segmentation, and creative strategy.
- Budget stewardship: Own allocation and optimisation of £5M+ in annual paid media spend. Make and defend investment decisions with rigour, balancing short-term ROAS with longer-term customer acquisition economics.
- B2B and B2C duality: Manage distinct performance strategies for both Parcelhero’s consumer price comparison platform and ParcelHero Pro (B2B SaaS), with appropriate audience, funnel, and creative approaches for each.
- GA4 ownership: Be the internal authority on GA4, event architecture, attribution modelling, conversion tracking, and reporting integrity. Ensure the measurement infrastructure supports confident decision-making at scale.
- Data-driven optimisation: Build and maintain performance dashboards (GA4, Power BI, Looker) that give the business clear visibility into paid channel contribution, CAC, LTV, and ROAS by segment.
- Experimentation: Run a structured A/B and multivariate testing programme across creatives, landing pages, audiences, and bidding strategies. Document learnings and embed them into the team’s operating rhythm.
- Creative and Channel Leadership
- Creative feedback: Partner with the creative team to brief, review, and iterate on ad creative across all channels. You understand what performs, and can articulate why with data to back it.
- Landing page optimisation: Collaborate with product and design on conversion rate optimisation, ensuring paid traffic lands on experiences that convert.
- Vendor management: Manage external partners, platforms, and tools with commercial rigour. Hold vendors accountable to performance standards.
- Revenue alignment: Work closely with Sales, Customer Success, and RevOps to align paid acquisition with pipeline quality, onboarding conversion, and revenue outcomes, not just top-of-funnel volume.
- AI-powered ways of working: Champion the use of AI tools across campaign management, creative iteration, reporting, and workflow optimisation. This is not optional; we expect this person to operate meaningfully faster and smarter because of AI.
What We’re Looking For
- 7+ years in performance marketing, with at least 3 years operating at a senior or head-of-level managing significant paid budgets (£3M+ preferred).
- Proven multi-channel expertise across Google Ads (Search, PMAX, Display, YouTube), Meta Ads, TikTok Ads, and LinkedIn Ads, running campaigns, not just reporting on them.
- Deep GA4 proficiency: event tracking, attribution, audience building, and reporting. You have owned a GA4 implementation, not just used the interface.
- Experience launching and scaling retargeting programmes across social platforms, including audience strategy and creative sequencing.
- Strong commercial acumen: you can connect paid media activity to revenue outcomes and articulate the business case for channel investment decisions.
- Demonstrated use of AI tools (Claude, ChatGPT, Gemini, or equivalent) as a genuine accelerant in your day-to-day work, not a novelty.
- Excellent analytical skills: comfortable with data tools (Power BI, Looker, Google Sheets) and able to turn numbers into clear decisions.
- Based in the UK. This role is fully remote.
- Experience in e-commerce, logistics, or SaaS: particularly with B2B and B2C audiences within the same business.
- Familiarity with price comparison or marketplace platforms.
- Experience with CTV/OTT advertising, Reddit Ads, or programmatic display.
- Exposure to HubSpot or Salesforce as the CRM underpinning attribution and lead quality feedback loops.
- Experience operating in a remote-first, scale-up environment where you have built function-level capability, not just managed it.
- Work Location: Fully remote, must be located in the UK. Office hours are 9 am to 5:30 pm, GMT.
- Annual Leave: You'll receive a generous holiday entitlement, giving you the time you need to rest and recharge. You also receive your birthday off.
- Bank Holidays: Enjoy paid leave on all UK bank holidays as standard.
- Sick Pay: We offer a company sick pay scheme that aligns with the statutory minimum to support you when you're unwell.
- Merit Reviews: Get rewarded for your hard work and dedication with regular performance and salary reviews.
- Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.
Similar Jobs
What We Do
Welcome to ParcelHero - the UK's favourite international parcel delivery service! ParcelHero is renowned for being an outstanding UK courier and international parcel courier because we don't compromise on service - despite having the cheapest prices of any UK courier. By bringing together the worlds' biggest and most reputable carriers under one roof we provide you with a superior and comprehensive portfolio of cheap courier services that you can really trust to deliver! Our reliable delivery services are available to over 220 countries worldwide and include: Express, economy, timed and same-day delivery courier options to suit every budget. ParcelHero offers the fastest transit times of any online courier services and we can collect from most countries same day - all you need to do is tell us your requirements. We even help you produce the shipping documents you need in only a few clicks. However, ParcelHero is much more than the cheapest parcel delivery company in the UK. Our exceptional customer service is what really sets us apart from our competitors. You don't need to be a shipping expert to make use of ParcelHero's delivery services because our customer service team are all experts in their field and their wealth of industry knowledge is available to you if you have any questions about your parcel delivery. Unlike many other online parcel delivery services, you can also contact ParcelHero via telephone - and you can rest assured that ParcelHero staff are always professional, polite and friendly - no matter what your query may be. But don’t just take our word for it, check our reviews on the independent website TrustPilot. If you need a reliable service that's quick, cost effective and easy to use, and that can give you expert advice when you need it, then you don't just need a cheap parcel delivery company, you need a ParcelHero!
