Director of Talent

We build creative tools for the new creative class—an intelligent canvas where the best AI models enable professional craft. We're a team of ~20, with $52M of capital raised from exceptional investors like Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our customers span a variety of creative industries and include Pentagram, Lionsgate, and Nike.

At FLORA, exceptional people are the foundation of everything we build. We’re looking for a Director of Talent to build and run our people function end-to-end — with the top priority being hiring world class talent.

This is a hands-on leadership role for someone who loves building from 0 to 1. You’ll execute — running recruiting, onboarding new hires, managing office logistics, and shaping culture — while strategically designing the systems that will scale as FLORA grows.

You’ll partner closely with company leadership to ensure we attract, support, and develop exceptional talent, while maintaining a high-performance culture.

• Build and run FLORA’s recruiting engine from the ground up across all functions, with a focus on engineering. Recruiting is this role's top priority.

• Interview candidates, assessing role fit, culture add, and talent bar.

• Partner with hiring managers to define role scope, interview processes, and evaluation criteria.

• Manage the full hiring pipeline end-to-end — sourcing, scheduling, feedback, and offers — ensuring clarity and velocity.

• Collaborate with external search firms and sourcing partners.

• Design and continually improve hiring processes to optimize for insight into candidate ability, speed, and quality of hiring decisions.

• Own onboarding processes, ensuring new hires are set up logistically before they start, and set up for success from day one.

• Serve as a primary point of contact for employee questions, support, and people-related needs.

• Design and implement performance evaluation and feedback processes across the company.

• Partner with leadership to develop compensation and benefits strategy, benchmarks, and leveling frameworks.

• Help shape and reinforce FLORA’s culture through rituals, values-based initiatives, recognition programs, and engagement efforts.

• Plan and support team dinners, outings, and internal events that build connection and culture.

• Partner with leadership to translate values into daily behaviors and operating norms.

• Own day-to-day office logistics and workplace experience for our Williamsburg, Brooklyn office.

• Ensure the office is functional, organized, guest-ready, and reflective of FLORA’s creative energy.

• Manage office supplies, equipment, vendors, and space configuration as the company grows.

• Contribute to the look, feel, and aesthetic of the office environment, elevating comfort and creativity.

• Own core people-related compliance and administrative processes.

• Ensure policies, documentation, and processes are accurate, organized, and scalable as the company grows.

• 7+ years of experience across people operations, recruiting, HR, or talent leadership in a high-growth startup environment.

• Proven ability to run recruiting hands-on, including technical and senior roles.

• Strong judgment on talent quality, culture fit, and team composition.

• Systems thinker who enjoys designing processes — and has a bias towards action in executing them.

• Highly organized and detail-oriented; able to manage many moving parts with clarity and precision.

• Clear, warm, and direct communicator who builds trust across all levels of the organization and with candidates.

• Passionate, purpose-led, and all-in. You are obsessed with working towards our vision and spreading it to the world.

• Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.

• Relentless focus on efficiency and effectiveness. You prioritize the highest-leverage activities that have the highest ROI.

• Ownership mindset. You act like an owner - you have the highest standards of accountability for your work and proactively improve anything you see.

• Nimble. You iterate continuously (without spinning wheels), execute with an extreme sense of urgency (every minute counts), and dive into new problems & opportunities seamlessly.

• High bar for excellence + low ego. You're driven to win at the highest level. You seek and welcome feedback, and do what's best for the company and team.

• Service mentality. You constantly think about how you can serve and provide value to others - to customers, partners, and teammates.

• Daring. You bring to life bold, original ideas.