BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
To accelerate our next phase of growth, we’re hiring a Head of Partnerships to build and own a scalable ecosystem of revenue-producing relationships.
Role OverviewThe Head of Partnerships is responsible for creating, growing, and managing a high-impact partner ecosystem that brings qualified e-commerce leads into the pipeline and builds long-term, mutually beneficial revenue opportunities. This leader will establish partnerships with agencies, platforms, technology providers, influencers, affiliate networks, consultants, and brands serving a similar ICP.
This is a senior, externally-facing role ideal for someone who thrives at:
- building strategic alliances,
- identifying shared ICP opportunities,
- negotiating commercial deals,
- driving co-marketing & co-selling motions,
- and turning relationships into repeatable pipeline.
Your success will be measured by pipeline generated, partner-sourced revenue, and partnership retention.
Key ResponsibilitiesPartnership Acquisition & Strategy- Build and own the end-to-end partnership strategy aligned with revenue targets.
- Identify high-value partners (agencies, consultants, tech platforms, publishers, influencer networks, VC/accelerators, communities) with congruent ICPs.
- Evaluate fit, business case, integration opportunity, and revenue potential.
- Develop commercial agreements including referral terms, rev-share, co-marketing commitments, and joint service offerings.
- Maintain strong relationships with C-level and VP-level partner contacts.
- Run quarterly business reviews to strengthen performance and accountability.
- Drive a consistent stream of qualified e-commerce leads through partner channels.
- Manage a partner pipeline dashboard (HubSpot preferred) with forecasting and attribution.
- Collaborate closely with Sales to route, qualify, and accelerate partner leads to close.
- Track partner-sourced ARR/MRR and contribution to revenue goals.
- Lead the creation of co-branded content, events, webinars, case studies, and playbooks.
- Partner with Marketing to launch thought leadership with partner brands.
- Develop a scalable “partner enablement” toolkit to help partners refer opportunities effectively.
- Work with Sales, Marketing, RevOps, and Client Services to ensure seamless partner integration.
- Provide Sales with partner-specific value props, training, and deal support.
- Partner with leadership to define category expansion opportunities and ecosystem growth.
- 5–10+ years in Partnerships, Business Development, Channel Sales, or Strategic Alliances.
- Proven track record building partnerships in:
- e-commerce,
- D2C,
- paid social / performance marketing,
- influencer marketing,
- affiliate/CPA ecosystems,
- tech platforms supporting e-commerce brands.
- Experience with growth-stage or agency environments preferred.
- Strong network in D2C/e-commerce (marketers, founders, agency owners, tech partners).
- Ability to develop commercial structures and negotiate win-win agreements.
- Excellent communicator capable of leading C-suite partnership conversations.
- Pipeline-oriented mindset with an obsession for measurable revenue impact.
- Highly entrepreneurial, scrappy, and able to build while executing.
This role is measured by its direct contribution to revenue growth, specifically:
- Partner-influenced pipeline (monthly + quarterly)
- Partner-sourced closed-won MRR
- Partner onboarding, activation, and retention
- Number and quality of strategic partner relationships
- Co-marketing output and lead flow
- Internal adoption of partner programs
- Total compensation: $450,000+ per year (base + performance bonuses + equity)
- Performance-based bonus tied to partner-sourced revenue
- High-growth environment with the autonomy to build and scale a partner ecosystem from the ground up.
- Direct access to the leadership team and influence over GTM strategy.
- Opportunity to shape category positioning and ecosystem influence.
- Work with exciting and fast-scaling brands across e-commerce and consumer categories.
What We Do
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.
We are founders & operators that have built unicorns and multiple 9 figure businesses. We help build and scale e-commerce companies, frequently buying equity stakes and/or providing working capital. We manage US$100M+ in annual digital marketing spend across the portfolio, driving well into 9 figures in revenue - profitably.
We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens and many more, to tens of thousands of micro-influencers and content creators on all major platforms.
BM Digital has headquarters in San Francisco, and global offices in New York, London, and Hong Kong.
