The Role..
With 48 Houses and a global membership of 250,000, Soho House has become a cultural home for people who shape what’s next. Partnerships play a vital role in that ecosystem
As our Head of Partnerships, Lifestyle, you’ll play a pivotal role in shaping how our brand shows up in the world.
You’ll lead the charge in identifying, negotiating, and managing the strategic collaborations that shape our brand, fuel revenue, and unlock new opportunities for our members and our business.
Key Responsibilities..
- Develop and execute the partnership strategy aligned with company goals and growth targets with a focus on lifestyle
- Identify and evaluate potential partners and negotiate and structure new strategic partnerships
- Be the overall strategic lead on our current lifestyle partnerships – shaping the direction and deliverables for the partner and for our business
- Lead the end-to-end partnership lifecycle—from opportunity assessment to onboarding and ongoing relationship management and ensure all contractual obligations are met, all activations are on brand for Soho House and that the right decisions are made for the business
- Ensure we’re delivering good ROI for our partners and develop strong relationships with the partner with a goal to secure long-term renewals with them
- Collaborate cross-functionally with Content, Communications, Marketing, Legal and Operations teams to ensure successful partner enablement and performance
- Track, analyse, and report on key partnership metrics and KPIs as agreed with each client
- Manage the finances for each partner including budgeting, invoicing and monthly and quarterly reporting
- Support the regional partnership teams with Soho House new openings
- Stay informed on market trends, competitive landscape, and new partnership opportunities
- Host regular meetings with brand partners and agencies to maintain relationships, plan forthcoming activity and identity new opportunities
- Manage other team members efficiently to ensure they are also consistently meeting relevant targets and supporting their progression within the team
- Grow existing partnerships by 10% or more YoY, and find new opportunities to upsell them throughout the year
- Lead the development of new ways and ‘products’ for Partners to integrate and activate their brand and products within Soho House. Ensure the ways in which they show up drive strong ROI for the partner and ladder up to the strategic goals of Soho House
- Create and present monthly overviews of business unit and partnership performance to leaderships team
Desired Skills and Experience..
- This role requires +8 years in-house and agency marketing experience, specializing in brand partnerships for a minimum of two years
- Experience with Automotive Partnerships is a big plus
- It requires a fast learner with strong organizational skills, who is deadline driven and has the ability to multiple manage projects and teams simultaneously
- Excellent relationship building skllls, people management, team mentoring and coaching skills
Benefits…
Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.
- Annual Every House Membership
- 50% off Food & Drink, 7 days a week
- Staff Room Rates
- Private Health and Dental Care
- Weekly Pay
- Life Assurance
- Up to 50% Staff Discount on Cowshed & Soho Home
- In Office Dog Policy on Fridays
- Season Ticket Loan
- Christmas Office Closure
- In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
- Free Counselling Sessions
- Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
- Continuous training to develop yourself personally and professionally
- Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
- Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
Skills Required
- 8+ years in-house and agency marketing experience
- Minimum 2 years specializing in brand partnerships
- Strong organizational skills and ability to manage multiple projects and teams simultaneously
- Excellent relationship building, people management, mentoring and coaching skills
- Experience negotiating, structuring and managing strategic partnerships and commercial agreements
- Experience managing partner finances including budgeting, invoicing and reporting
What We Do
Soho House & Co. operates a global membership platform of physical and digital spaces, including members' clubs, restaurants, hotels, and cinemas, catering to those in the film, media, fashion, and creative industries. It connects members worldwide to work, socialize, create, and drive positive change, offering food and beverage, accommodation, and spa services.
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