Head of Paid Search Operations

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travellers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by 16 other local offices across the globe. 

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionising the travel experience industry? Check out our careers site to learn more.

GetYourGuide is transforming the tours and activities industry, reshaping how consumers discover and book experiences at their travel destinations.
Paid Search is at the core of GetYourGuide’s growth engine. As Head of Paid Search Operations, you will own performance across a portfolio of our highest-impact campaigns. You will combine rigorous system design with inspirational people leadership to unlock profitable growth at a global scale.

1. Campaign strategy & ownership
• Define objectives and key results for paid search campaigns and align cross-functionally on targets and resource allocation.
• Build and maintain monitoring frameworks that surface opportunities in real time.
• Create playbooks for launch, scaling, and rescue scenarios; champion rapid, data-driven experimentation to validate improvements.
2. Team leadership & talent development
• Lead and grow a team of Marketing Managers (a mix of experienced and junior hires); provide coaching and career paths.
• Foster a culture of ownership and continuous learning in line with GetYourGuide’s guiding principles.
• Scale operational ceremonies that foster high engagement and accountability.
3. System building & cross-functional collaboration
• Surface issues and opportunities through continuous monitoring of high-value campaigns and, with support from Product, Data Science, and Engineering, convert those insights into scalable tools, processes, and automations.
• Define and prioritise roadmap requirements for dashboards, alerting, and data pipelines using Looker and Databricks.
• Act as the single point of escalation for critical performance issues, coordinating investigations and fast fixes with stakeholders

• People leader: 5 + years building, coaching, and inspiring marketing or growth teams (ideally 8+ direct reports). You create clear career paths, run effective feedback cycles, and develop successors.
• System builder: you love turning chaos into repeatable rituals, dashboards, and playbooks that keep teams aligned and high-performing.
• Scale-up mindset: thrive in fast-changing, high-growth environments; comfortable setting direction amid ambiguity and shifting priorities.
• Channel savvy: hands-on experience in performance marketing or Paid Search is a strong plus; you can translate channel metrics into actionable team goals.
• Data-curious collaborator: familiar with SQL or similar tools and able to partner smoothly with Product, Engineering, and Data Science to operationalise insights (deep technical expertise is a bonus, not a must).
• Clear communicator: distil complexity for executives, energise cross-functional partners, and keep everyone rowing in the same direction.

Here’s how you can expect us to commit to you and your growth.

• Virtual stock options make you an integral part of the company’s success
• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits
• Marketing excellence - Help grow a major acquisition channel and reach millions of customers.
• Best-in-class data infrastructure supported by Looker and Databricks.
• Inclusive work environment where every voice is heard.
• Global team comprising talented individuals from more than 65 countries.
• Access to GetYourGuide tour and activity vouchers, enabling a firsthand experience of our product.
• Flexible, hybrid work environment.

And more…

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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