Head of Paid and Organic Search Optimization

About this role:
Wells Fargo is seeking a head of paid and organic search optimization who will focus on AI's impacts to the rapidly evolving search landscape. This enterprise role is responsible for developing strategies that account for changing economic models in paid search, organic search, aggregators and affiliates. This position will lead a center of excellence that recommends strategies and tactics that Wells Fargo can use as the industry transitions from purely search engine optimization (SEO) to answer engine optimization (AEO) and as paid search evolves to include players beyond Google/Bing and to appear next to large language model (LLM) generated content.
Key areas of focus include:
- Developing perspectives on the use of AI to further enable efficiency and effectiveness of channels managed within this team for the enterprise.
- Recommending strategies and tactics that Wells Fargo can use as answer engines become increasingly preferred by consumers.
- Partner with enterprise public relations teams to establish effective practices.
- Partner with industry experts to prepare for changing economic models in search, aggregators, and affiliates
- Oversee brand safety considerations specific to the evolution of the search environment
- Oversee horizontal cross-line-of-business customer-focused paid search efforts
- Partner with lines of business to develop multi-year strategies and roadmaps for paid and organic search capabilities
In this role, you will:

• Lead and develop more experienced management and cross-functional teams with focus on delivering strategies, plans and implementation of customer centric programs, services and projects for cross business function that has a profound impact on business lines and the enterprise
• Identify opportunities and strategies to improve customer experiences
• Develop sophisticated audience targeting, optimized customer engagement, insights or operational excellence that improve business outcomes
• Lead marketing team by making strategic decisions to resolve, assess and mitigate vendor operational risk to meet and achieve business or performance deliverables
• Interpret and develop legal, compliance, and privacy regulations and policies for managing risk and proactively driving digital operational excellence
• Collaborate with and influence leaders, vendor relationships and internal or external business groups
• Lead a team of experienced managers and cross-functional or virtual teams
• Manage allocation of people and financial resources for Marketing
• Develop and guide a culture of talent development to meet business objectives and strategy

Required Qualifications:

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience

Desired Qualifications:

• 5+ years of Marketing Channels strategy and governance experience
• Experience with Artificial Intelligence and/or Search Engine strategies
• Experience partnering with Digital and Marketing Technology in an Agile product operating model
• At-scale Financial Institution experience strongly desired
• Management consulting, or experience as a business leader tasked to drive value preferred
• Strong understanding of Consumer LOBs including what drives business value
• Clear track record of partnering with business stakeholders to co-develop priorities and build operating models that elicit trust
• Strong people leader with proven experience building, leading, and engaging high-performing, diverse, and inclusive teams.

Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$159,000.00 - $305,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
10 Aug 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.