Head of Paid Acquisition

At Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. 

Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. 

Join us in our exciting quest to build the future home! 

About the role: 

As we scale our growth ambition across EMEA, we are looking for a Head Paid Acquisition to define and execute the company’s growth marketing strategy across the full customer lifecycle—from awareness and acquisition to activation, retention, and revenue expansion. This is a hands-on, high-impact role for a growth leader who thrives at the intersection of strategy, data, and execution, and who knows how to turn performance marketing into a durable growth engine. This role blends strategic thinking, analytical depth, and cross‑functional leadership to accelerate sustainable business growth. 

What you will do: 

In this role you will own and scale the EMEA paid acquisition strategy across all channels, driving sustainable and profitable growth through data‑driven experimentation and continuous optimization. You will translate business objectives into clear acquisition roadmaps with measurable outcomes, while leading, mentoring, and inspiring high‑performing regional and functional teams. In addition, you will partner closely with Product, D2C, Analytics, Brand, and Finance to ensure full end‑to‑end alignment of the growth strategy. 

As Head of Paid Acquisition, you will drive sustainable growth targets and long‑term value by operating hands‑on—both personally and through your team—while partnering closely with cross‑functional stakeholders and maintaining deep alignment with the commercial agenda. You will lead quality and conversion improvements across all funnel stages, driving growth in activation, retention, sales, and engagement through data‑driven strategy and continuous optimization. 

In detail, you will be responsible for: 

Performance & Optimization 

• Identifying, testing, and scaling high-performing acquisition channels (paid media, organic, SEO, partnerships, referral). 

• Optimizing user and buyer journeys across all touchpoints. 

• Overseeing budgets, forecasting, pacing, and performance reporting across all paid channels. 

• Establishing a rigorous A/B and multivariate testing roadmap (creative, landing pages, audiences, bidding, offers). 

• Implementing processes for continuous optimization of CAC, LTV/CAC ratio, ROAS, and yield across funnel stages. 

• Conducting deep user, market, and competitive analyses to uncover growth opportunities. 

• Making data‑driven recommendations to shape product roadmaps and marketing decisions. 

Strategy & Leadership 

• Defining and owning the global paid acquisition strategy across channels including Search, Social, Display, Video, Programmatic, Affiliates, and emerging channels. 

• Developing a scalable growth marketing framework that aligns with company objectives and measurement frameworks. 

• Building, mentoring, and inspiring a high‑performing acquisition team. 

Cross‑Functional Collaboration 

• Partnering with multiple functions such as country marketing leads, central marketing teams, and product marketing. 

• Ensuring close strategic and functional alignment with the DTC function to drive profitable growth through daily, weekly, and monthly monitoring of key commercial metrics and profitability levels. 

• Collaborating with the Analytics and Effectiveness teams on dashboards, attribution models, and measurement frameworks. 

• Working with Creative and Brand teams to develop high‑performing concepts and ensure consistent messaging across channels. 

• Ensuring tracking accuracy, data hygiene, and compliance (GDPR, CCPA, consent policies). 

Qualifications and Competencies 

• Extensive experience in paid acquisition / performance marketing, with leadership at scale 

• Proven track record driving measurable growth in B2B or B2C environments. 

• Experience driving growth in complex, multi-market environment 

• Deep analytical expertise with the ability to turn data into clear strategic decisions 

• Strong strategic mindset, balanced with hands-on execution credibility 

• A true growth mindset — curious, experimental, resilient, and continuously learning 

• Strong leadership and stakeholder influence abilities. 

• Excellent analytical skills with proficiency in data tools 

Where you will be:  

This is a full-time position, based in our Global Headquarters in Stockholm (Sweden).   

We are proud of our culture of inclusivity and diversity. At our Global Headquarters we have 60+ nationalities working together for our common goals. You will be part of this dynamic international team where English is the natural language.  

Benefits highlights:  

• Flexible work hours/hybrid work environment  

• Discounts on our award-winning Electrolux products and services  

• Family-friendly benefits  

• Insurance policy plan  

• Extensive learning opportunities and flexible career path  

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.  

Find out more: https://www.electroluxgroup.com/en