Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search.
About the role
We’re looking for a driven, strategic leader to spearhead our news and editorial operations, working to capture search space in Google Top Stories, Discover, and organic news result. As the Head of News & Editorials, you will be responsible for developing and executing content strategies that generate high-quality traffic that turns into leads for our partners, while also leading and growing a talented editorial team.
What you'll do
- Content Strategy & Growth: Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through Google Top Stories, Discover, Google News, and general organic search results - with a focus on lead generation.
- Team Leadership & Development: Build, lead, and mentor a high-performing editorial team.
- SEO & Optimization: Ensure all news content is optimized for search, focusing on visibility in both regular organic search and relevant news features.
- Content Planning & Execution: Oversee the development and execution of a content calendar that prioritizes coverage that is relevant for the iGaming sector.
- Collaboration & Innovation: Work cross-functionally with SEO, marketing, and product teams to align news/editorials content efforts with general business goals and with an aim to stay ahead of industry trends.
- Data-Driven Approach: Regularly analyze content performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.
What we're looking for
- Proven Leadership: Experience building and managing editorial teams and creating a results-driven, positive work culture.
- SEO Expertise: In-depth knowledge of SEO best practices with experience optimizing content for Google Top Stories, Discover, and regular news oriented organic search.
- Content Strategy Experience: Strong background in developing and executing content strategies that drive measurable traffic growth.
- Lead Generation & Affiliation: Familiarity with lead generation and affiliate marketing strategies, understanding how content can be optimized for conversion.
- Analytical Skills: Ability to analyze performance data and adjust content strategies accordingly.
- Bonus: Prior experience in the iGaming industry.
What we offer
- Impact & Growth: You'll be at the helm of our editorial strategy and department and can make your own mark in an exciting and growing industry
- Flexibility: Remote working environment, or come join us at our office in Malta
- Career Advancement: Work alongside driven colleagues in a businesses on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking
- Competitive Compensation: We offer competitive compensation packages, with opportunities for performance-based incentives
Skills Required
- Experience building and managing editorial teams
- Knowledge of SEO best practices
- Background in developing content strategies
- Familiarity with lead generation and affiliate marketing
- Ability to analyze performance data
- Experience in the iGaming industry
What We Do
Growth Leaders in iGaming Affiliate Marketing | Fueling Passion-Driven Success in the Gaming Ecosystem.
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