Head of New Business Ventures

Responsibilities

• What you will do:


Innovation Strategy & New Venture Development


• Develop and execute a comprehensive new business venture strategy aligned with [solidcore]'s mission, vision, and values
• Partner with the Strategy & Insights function to identify high-potential opportunities for brand extension, new revenue streams, and adjacent market entry
• Deep dive into primary and secondary market research and feasibility analyses, including consumer insights, competitive landscape assessment, and financial modeling
•  Create detailed business cases and go-to-market strategies for new venture opportunities


Product & Service Innovation


• Lead development of new fitness and wellness concepts that leverage [solidcore]'s brand equity and client base in areas such as nutrition, recovery, retail products, digital fitness, and lifestyle services, among others
• Collaborate with external partners, vendors, and potential acquisition targets to accelerate innovation
• Oversee pilot programs and test-and-learn initiatives to validate new concepts before full-scale launch
• Design scalable operating models for new ventures that can grow alongside the core business
• Analyze and optimize pricing strategies and monetization approaches for new offerings


Strategic Partnerships & Ecosystem Development


• Identify and cultivate strategic partnerships that can accelerate new venture development and market entry
• Structure and negotiate partnership agreements, joint ventures, and strategic alliances
• Evaluate potential acquisition opportunities and manage due diligence processes, coordinating with key cross-functional partners


Cross-Functional Leadership & Execution


• Partner closely with Operations, Marketing, Technology, Finance, People, and Real Estate teams (as relevant) to ensure an integrated approach to any new ventures
• Collaborate with Marketing & Brand teams to develop positioning and customer acquisition strategies for new ventures
• Work with Operations to ensure new ventures maintain [solidcore]'s quality standards and operational excellence
• Support the Finance team in developing business models, forecasting, and investment analysis for new ventures


Market Intelligence & Trend Analysis


• Maintain a deep understanding of health and wellness industry trends, emerging technologies, and consumer behavior shifts
• Monitor competitive landscape and identify white space opportunities and emerging threats by establishing market intelligence gathering processes and trend monitoring systems 

Qualifications

• What you will need:


Education & Experience


• Bachelor's degree in Business, Strategy, Marketing, or related field; MBA from top-tier program strongly preferred
• Minimum 8-10 years of experience in strategy, business development, or innovation roles, with at least 5 years in senior leadership positions
• Proven experience in consumer-facing businesses, preferably in fitness, wellness, lifestyle, or related industries
• Demonstrated success in launching new products, services, or business ventures from concept to market in a fast-growth environment
•  Experience with strategic consulting (e.g., McKinsey, Bain, BCG) or corporate strategy roles strongly preferred


Core Competencies


• Execution Excellence: Proven ability to translate strategic concepts into market-ready products and services with strong project management and execution skills
• Product Development: Experience taking products from concept through MVP development, launch, and ongoing iteration based on consumer feedback
• Entrepreneurial Mindset: Embedded leadership DNA of tenacity, scrappiness, and willingness to roll up your sleeves to get the job done
• Consumer Testing: Expertise in designing and implementing consumer validation programs, A/B testing, and feedback incorporation processes
• Agile Methodology: Experience with agile development processes, rapid prototyping, and iterative product development
• Cross-Functional Collaboration: Strong track record working across functions to drive consensus and coordinate complex product launches


Leadership & Execution


•  Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
•  Strong analytical and problem-solving abilities with a data-driven decision-making approach
•  Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including the C-suite and Board of Directors
•  Experience building and leading high-performing teams in fast-paced, entrepreneurial environments
•  Proven ability to work collaboratively across functions and drive consensus around new initiatives


Personal Attributes


• Agility & Speed: Ability to move quickly from concept to execution while maintaining quality and strategic alignment
• Resilience & Persistence: Comfortable with failure and setback as part of the innovation process, with ability to pivot and iterate quickly
• Customer Obsession: Deep empathy for [solidcore] members and understanding of their broader wellness journey
• Cultural Fit: Alignment with [solidcore]'s mission, values, and high-performance culture
• Passion for Wellness: Genuine interest in fitness, health, and wellness with personal experience as a consumer in the space


Travel & Location Requirements


• Position based at [solidcore] headquarters in Arlington, VA
• Domestic travel required (25-35% of time) to visit studios, attend industry events, meet partners, and support new venture launches
• Must be available for extended work hours during critical project phases

Compensation and Benefits

• Competitive salary based on experience
• Bonus eligibility based on individual and company performance
• Monthly cell phone stipend
• 401k with employer match
• Health, dental, & vision insurance
• Flexible PTO
• Free drop-in classes at [solidcore]
• And MORE