Head of Mid Market Sales, EMEA

Posted 2 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Digital Media • Information Technology • Software • Design
The Role
Lead and build a multilingual MidMarket sales team in London, design the MidMarket sales playbook, drive ARR through new logos and upgrades, establish reseller partnerships, partner cross-functionally, own forecasting and pipeline metrics.
Summary Generated by Built In
Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job descriptions can feel a bit formulaic sometimes, but we promise Canva is anything but. If you're drawn to what we're building and you see yourself in this role, we'd love to hear from you.

Where and How You Can Work

Our London office is the hub for this role — and that's intentional. MidMarket sales is a craft that's sharpened in a room together, especially for a team that's still being built. You'll be in-office, leading by example and helping early-career sellers grow their judgment alongside their numbers.

What You'd Be Doing in This Role

MidMarket is one of Canva's biggest untapped opportunities in EMEA — and this role is about turning that into a real, repeatable business. You won't inherit a playbook; you'll write it.

At the moment, this role is focused on:

  • Building and leading a high-performing, multilingual MidMarket sales team in London, running a consistent remote-first sales motion across UK, France, and Germany

  • Designing the sales playbook from the ground up — how we prospect, qualify, close, and measure in this segment

  • Driving ARR from both net-new logos and converting Canva Free/Pro users into Business and Enterprise SKUs

  • Building a partnership model with resellers that generates pipeline in markets where marketing investment is lower

  • Partnering cross-functionally with Marketing, Partnerships, and Customer Success so the right investment follows the MidMarket opportunity

  • Delivering a clean, data-backed view of MidMarket ARR contribution, pipeline coverage, and conversion rates — and owning the forecast from day one

You're Probably a Match If

  • You've carried a quota and closed deals — you know what good pipeline looks like because you've built it yourself, from prospecting through to close

  • You understand the science behind a high-velocity sales motion: how to reverse-engineer a target, qualify fast without being transactional, and coach reps to do the same

  • You have experience managing or closely mentoring early-career sellers — you know how to develop someone who is technically capable but still building judgment

  • You're comfortable building process from scratch, and you find that energising rather than overwhelming

  • You're rigorous with data, honest about pipeline health, and you don't wait to be asked when something isn't working

  • You're based in London or ready to relocate — this is an in-office role, and presence matters here

About the Team

You'll sit within Sales & Success at Canva — the Supergroup driving Canva's sales-led growth as we work toward becoming Canva in Every Business. MidMarket is a dedicated motion within that, focused on the heartland of the European economy: companies that need more than Pro, but aren't yet Enterprise. You'll work closely with B2B Marketing, Partnerships, Sales Operations, and Customer Success — and you'll be the internal voice making sure this segment gets the investment it deserves.

What's in It for You?

Canva has grown hugely over the last few years, but we're only just getting started. Here's a taste of what's on offer:

  • Equity packages — so you share in Canva's success

  • Inclusive parental leave policy that supports all parents & carers

  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above — we still want to hear from you!

Please note that interviews are conducted virtually.

Skills Required

  • Proven quota-carrying sales experience and closed deals from prospecting to close
  • Experience building and leading a high-performing MidMarket sales team
  • Demonstrated ability to design and implement a sales playbook and processes from scratch
  • Strong data literacy; able to produce data-backed ARR, pipeline coverage, conversion metrics, and own forecast
  • Experience coaching or mentoring early-career sellers to develop judgment and selling skills
  • Experience building partnership/reseller models to generate pipeline
  • Comfortable working cross-functionally with Marketing, Partnerships, Sales Operations, and Customer Success
  • Based in London or willing to relocate and work in-office
Am I A Good Fit?
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The Company
5,500 Employees
Year Founded: 2013

What We Do

Canva is an online graphic design platform with a mission to empower everyone to design anything and publish anywhere, offering a free-to-use tool for creating social media posts, presentations, posters, videos, logos, and more.

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