Buck Mason is hiring a Head of Men’s Brand & Communications to drive communications and new media for our men’s business. Reporting to VP of Digital and partnering directly with our founders, you’ll own the narrative and relationships that reinforce product stories and brand first principles, and you’ll maintain the industry relationships that create opportunities for brand exposure. This is a hands-on, in-house opportunity to build and run your own new media team.
What You'll Do
- Own storytelling for key product launches, inclusive of product narrative, key partnerships to amplify launches, and press strategies — with particular focus on our most distinctive products as well as the craft and provenance behind them.
- Develop and execute the communications and PR strategy for the men’s business in partnership with the founders and senior leadership.
- Create, maintain, and expand relationships with press, writers, editors, stylists, podcasters, and industry leaders to create opportunities for brand exposure.
- Manage media relations, press materials, and press events
- Build and maintain talent pipelines with stylists, costume designers, and VIP and celebrity networks to drive organic brand placements.
- Serve as a spokesperson and face of the brand for press opportunities alongside the founders.
- Develop a consistent brand voice across channels of communication in collaboration with marketing, social, and creative teams.
- Monitor the media and cultural landscape — publications, newsletters, Substacks, podcasts, and emerging platforms — and identify opportunities as they develop.
Who you are
- 8+ years of fashion communications or PR experience — agency, in-house, or running your own independent practice; menswear fluency strongly preferred.
- Established relationships with editors, writers, stylists, and industry leaders, and demonstrated success building new press and talent relationships.
- A proven ability to develop meaningful relationships that result in authentic coverage and organic placements.
- Deep knowledge of the menswear segment — brands, press, VIPs, and the evolving media landscape.
- An exceptional writer and communicator; comfortable being a face of the brand and hosting at the highest level.
- Strong judgment, discretion, and taste; thrives working founder-adjacent in a fast-moving, entrepreneurial environment.
- Based in Los Angeles with regular travel to New York.
What we can offer
- Competitive pay
- Health, dental & vision Insurance
- Fitness & wellness benefits
- 401k retirement savings plan with Company matching
- Clothing allowances
Skills Required
- 8+ years of fashion communications or PR experience (agency, in-house, or independent)
- Menswear fluency
- Established relationships with editors, writers, stylists, and industry leaders
- Proven ability to develop relationships that result in authentic coverage and organic placements
- Deep knowledge of the menswear segment (brands, press, VIPs, media landscape)
- Exceptional writing and communication skills; comfortable serving as a spokesperson
- Strong judgment, discretion, and taste; ability to work founder-adjacent in a fast-moving environment
- Based in Los Angeles with regular travel to New York
What We Do
Buck Mason is a modern American brand. At the heart of everything we do is the laid back California ethos of easy living, quality, and simplicity. We look to past icons and interpret them with honesty and loyalty. We also look ahead, understanding the modernity of future classics and the responsibility of our place amongst them. We champion anyone striving to be better and are honored when we can be a part of it. We claim simple truths, keep our promises, and truly have our customers’ best interests in mind. We we will never be perfect but know that greatness lies in the search to be so.
