The Role
Our Team The Media Planning team are responsible for on-air promotional inventory across the network, including continuity & navigation activity across the portfolio. The team’s purpose is to help recruit, retain and navigate viewers around UKTV’s brands to maximise viewing and drive network performance; linear & on-demand.
Purpose of the role The Head of Media Planning is responsible for shaping and implementing UKTV’s owned on-air media strategy to ensure we recruit, retain & reactivate audiences to grow both our linear channel brands and VOD platform. Working in close partnership with the Director of Media Effectiveness you will help inform and shape the on- air media strategy. Helping to lead your team to ensure we are utilising our on-air & on-demand inventory as effectively & efficiently as possible. You will support the Director of Media Effectiveness to ensure the UKTVs owned media strategy is integrated alongside our paid media activity at both a brand and campaign level
Purpose of the role The Head of Media Planning is responsible for shaping and implementing UKTV’s owned on-air media strategy to ensure we recruit, retain & reactivate audiences to grow both our linear channel brands and VOD platform. Working in close partnership with the Director of Media Effectiveness you will help inform and shape the on- air media strategy. Helping to lead your team to ensure we are utilising our on-air & on-demand inventory as effectively & efficiently as possible. You will support the Director of Media Effectiveness to ensure the UKTVs owned media strategy is integrated alongside our paid media activity at both a brand and campaign level
What we would like you to bring to the role….key experience, knowledge, skills & personal qualities
- A media leader working at a strategic level gained within a broadcaster or media agency with a strong focus on linear & VOD.
- Results driven with a proven track record of improving performance through effective campaign strategy & planning.
- Excellent operational experience and knowledge to ensure the team is operating efficiently and effectively, in line with on air best practice.
- Experience of leading a team to deliver a data and analytical led approach.
- Proven experience of managing, guiding, and developing teams.A track record of being creative, pragmatic and solutions oriented.
- Able to demonstrate experience of developing innovative on-air solutions.
Knowledge
- You will demonstrate a clear understanding of the viewer / consumer journey, with experience of the role that owned media plays alongside paid & earned.
- Has a thorough understanding of BARB, Techedge & Paino data and the ability to interrogate and utilise this data to produce bespoke media planning solutions.
Skills & personal qualities
- A problem solver capable of developing new, innovative, and creative solutions to address marketing challenges.
- Ability to inspire trust & respect both internally and externally, building strong stakeholder relationships and influencing others effectively.
- You will be capable of communicating with diplomacy & clarity, successfully conveying a strategic narrative and taking others on the journey with you; including mobilising teams to execute the strategy.
- •A proficient multitasker managing multiple projects concurrently requiring excellent organisation.An advocate for data-first thinking with a test and learn mindset.
- Exhibits sound editorial judgement based on an understanding of the audience and/or channel.
- An excellent communicator and collaborator. Able to develop strong relationship management and communication skills and the ability to work with stakeholders both internally and externally across several departments and services.
- Passionate about media and the role it delivers within marcomms and the wider business.
- High degree of computer literacy and advanced knowledge of Word, Excel, and PowerPoint
What you will get to work on….key outputs and responsibilities of the role
- Lead a high performing team, providing them with clear goals and direction. Work to inspire, empower, motivate, and develop them, fostering an inclusive environment where they can perform at their best.
- Develop, define and execute UKTV’s on air media strategy across linear & VOD, ensuring flex where needed to the changing media landscape and business direction.
- Collaborate with our paid media agency & marketing team to ensure a joined-up planning process that guarantees audience first, integrated and optimised media plans across owned & paid.
- Have a network view across the portfolio so the right objectives, on air media approach, investment levels and KPIs are set to drive business goals.
- Key lead in the marcomms planning process, working in consultation with DoME, Marketing, Creative & Social teams to ensure we’re reaching our audiences across our on-air inventory most effectively.
- Make full use of Continuity & Navigation as a means of retaining audiences, successfully navigating viewers across brands / shows and creating a better sense and understanding of the network identity.
- Work with Continuity team to define a strategic roadmap for the network that includes best practice process, test & learn strategies, measurement & showcasing the value of C&N to the wider business.
- Work alongside Media Planning Managers to ensure the effective integration of VOD across all on-air plans to both recruit, reactivate and retain audiences.
- Once campaigns are live, supervise ongoing monitoring, analysis, and evaluation to optimise the campaign, maximise performance and improve efficiency against pre-agreed success criteria.
- Lead the analysis and evaluation of owned-media activity, championing a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV’s business.
- Leverage our martech stack and suite of measurement tools for both strategic insight, analysis and optimisations to drive on air effectiveness.
- Demonstrate an understanding on the role owned media plays in the consumer journey and how it works alongside paid and earned.
- Support the DoME in ensuring our on-air media complements paid media activity from strategy through to planning.
- Support areas of company-wide focus such as Diversity & Inclusion and Sustainability
- Live and role model UKTV’s values.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
About
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
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The Company
What We Do
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD, and U&alibi - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
