Job Purpose:
Lead the strategy, capabilities, and operating model that enable profitable demand generation across Unilever’s U.S. Beauty & Wellbeing business. This role is accountable for building modern marketing capabilities that improve commercial performance across paid media, retail media, commerce, data, AI, and marketing effectiveness.
The role partners closely with Brand, Sales, Finance, CMI, Digital Commerce, IT, Procurement and external agency partners to ensure marketing investment drives measurable business growth while continuously modernizing how marketing is planned, executed and optimized.
Key Responsibilities:
Integrated Media Strategy
- Own end-to-end paid media strategy across the U.S. Beauty portfolio.
- Allocate investment across channels and brands to maximize incremental growth.
- Lead annual media planning, investment governance and performance management.
- Ensure media strategy supports both long-term brand equity and short-term commercial objectives.
Retail Media & Commerce Acceleration
- Lead retail media strategy across key customers including Amazon, Walmart, Target and other retail partners.
- Drive full-funnel media approaches that connect off-platform demand generation with retailer conversion.
- Partner with eCommerce teams to improve digital shelf performance, incrementality and ROAS.
- Shape investment strategies that integrate commerce, media and shopper marketing.
Marketing Effectiveness & Performance Diagnostics
- Own marketing measurement ecosystem including MMM, attribution, incrementality testing, brand lift and campaign analytics.
- Translate complex diagnostics into clear commercial recommendations for senior leadership.
- Establish consistent performance frameworks and KPIs across brands.
- Drive continuous optimization of media investment effectiveness.
AI & Marketing Transformation
- Lead adoption of AI-enabled marketing capabilities across the organization.
- Identify opportunities to automate workflows, accelerate insight generation and improve decision quality.
- Sponsor development of internal AI solutions that improve marketing productivity and competitive advantage.
- Partner with technology teams to evolve marketing operating models for an AI-first future.
Marketing Capability Development
- Define the long-term capability roadmap across media, retail media, measurement, data and AI.
- Introduce best practices, playbooks and governance that improve organizational capability.
- Lead education initiatives for marketers and cross-functional partners.
- Continuously evaluate emerging platforms, technologies and industry trends.
Agency & Partner Leadership
- Lead relationships with integrated media agencies and strategic technology partners.
- Establish performance expectations, governance routines and operating rhythms.
- Ensure agencies deliver both strategic thinking and operational excellence.
- Drive continuous improvement across external partnerships.
Cross-Functional Leadership
- Serve as the connective tissue between Brand, Commerce, Sales, CMI, Finance, Technology and Procurement.
- Align marketing investments with broader commercial priorities.
- Simplify complex topics for executive stakeholders and influence enterprise decisions.
- Represent marketing capabilities with senior leadership across North America.
Team Leadership
- Lead and develop a high-performing team across media, retail media and marketing capabilities.
- Foster a culture of curiosity, accountability, experimentation and continuous learning.
- Coach future leaders and build specialist expertise across the organization.
- Establish clear operating rhythms, priorities and decision rights.
Success Measures
- Media Attributed Sales
- Retail media performance
- Marketing productivity improvements
- Adoption of AI-enabled capabilities
- Marketing effectiveness maturity
- Capability development across the organization
- Agency performance and governance
Required Qualifications:
- 10+ years leading media, digital marketing, commerce or marketing transformation within a complex CPG or consumer organization.
- Deep expertise across paid media, retail media, marketing measurement and digital commerce.
- Experience leading organizational capability building and operating model transformation.
- Strong commercial acumen with the ability to connect marketing investment to business outcomes.
- Proven experience influencing senior executives and leading through complexity.
- Passion for emerging technologies, AI and the future of marketing.
Pay: The pay range for this position is $227,700 to $398,475 Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Skills Required
- 10+ years leading media, digital marketing, commerce, or marketing transformation within a complex CPG or consumer organization
- Deep expertise across paid media, retail media, marketing measurement, and digital commerce
- Experience leading organizational capability building and operating model transformation
- Strong commercial acumen with the ability to connect marketing investment to business outcomes
- Proven experience influencing senior executives and leading through complexity
- Passion for emerging technologies, AI, and the future of marketing
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
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