Head of Marketplace Product (m/f/d)

Location: Come and join us in Barcelona, Hamburg or Berlin!

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun.  Are you ready for your next ride?

The Marketplace team is the core engine responsible for dynamically managing and balancing supply (drivers) and demand (riders) across the leading European Taxi Marketplace. This team owns the algorithmic products (pricing, allocation, incentives) that directly influence the company’s top- and bottom-line and network efficiency. We aim to deliver best-in-class reliability to riders, simultaneously maximising earnings for drivers, and sustainably increasing margins for Freenow across all European operations.

We are looking for a seasoned product leader with deep expertise in marketplace dynamics, who can lead a high-impact product organization and build and optimize systems that create excellent reliability for our riders, great earnings opportunities for our drivers and healthy margins for the business.

• Own the entire Marketplace product strategy, vision, and roadmap for our high-scale European network across 9 markets and 170+ cities.
• Act as the product and strategic owner of the core platform mechanisms (pricing, incentives and allocation), driving significant commercial impact by:
  • Translating strategic goals (e.g., growing number of rides, increasing revenue) into precise, actionable objective functions and measurable metrics for Data Science model development.
  • Explicitly managing the inevitable multi-objective trade-offs between conflicting metrics (e.g., short-term driver earnings vs. long-term rider retention/service levels) to guide model development and strategic decision-making.
• Lead the development, deployment and experimentation of cutting-edge algorithmic features for dynamic pricing, rider and driver incentives, real-time rider allocation to drivers, and predictive modeling to redefine reliability and efficiency.
• Directly lead the Marketplace Product team, supported by a cross-functional marketplace team of 30+ people across Engineering, Data Science, Data Analytics and Marketplace Performance.
• Master a cross-functional stakeholder landscape, particularly translating complex analytical models and network outcomes into clear business implications for Country GMs, Operations, Finance, and Senior Management.
  • Create buy-in from rider, driver, B2B product teams to ensure end-2-end delivery of marketplace projects.
  • Partner closely with Legal, Policy, Data Science and FinTech teams to navigate the evolving regulatory landscape (e.g., GDPR, EU AI Act, Platform Work Directive).

• Experience: 5-7+ years in product development with proven, deep-dive expertise in Marketplace Dynamics, Pricing Systems, and/or Allocation Algorithms within a high-scale B2C / B2B Marketplace business model.
• Domain Mastery: Deep technical and analytical understanding of dynamic pricing, elasticity of demand,, and working with Data Science/Engineering teams to deploy complex matching and prediction algorithms.
• Commercial Acumen: Demonstrated history of successful, data-driven commercial product accountability, resulting in significant improvements in unit economics (Take Rate, GMV) and operational efficiency.
• Strategic Leadership: Exceptional ability to lead, coach, and scale Product Managers, coupled with the executive presence to communicate and defend complex, analytical roadmaps to non-technical senior stakeholders.
• Lead the Experimentation Culture: Go beyond simple A/B testing. Champion rigorous validation methods (switchback tests, market-level holdouts) to measure the true incremental impact of algorithmic changes in a noisy, double-sided marketplace.
• Design for Data: Ensure that every new product feature is designed to capture high-quality signals that feed back into our models, creating a virtuous cycle of algorithmic improvement.

• Flexible working arrangements

• LinkedIn Learning

• Sabbatical & special leave policies

• WeRoad partnership

• Birthday, 24th + 31st December off

• Short term EU work policy

• Mobility Credit

• Health Insurance

• Employee assistance program

FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. 

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?