Our
client, a newly established real estate development company, focused on
delivering high-quality residential projects that stand out for their design,
functionality, and value. With a strong pipeline of upcoming developments and a
clear vision for growth, the company is building a brand that combines
innovation with integrity.
We
are seeking a strategic and creative Head of Marketing to lead the
marketing efforts for the real estate development projects. This role is
responsible for building the brand from the ground up, driving lead generation,
and managing all aspects of marketing communications. The ideal candidate has
deep experience in real estate marketing, a strong network of agency partners,
and a proven ability to develop and execute successful multi-channel campaigns
that support business growth.
Key Responsibilities:
Marketing Strategy
& Execution
- Develop and implement a comprehensive marketing strategy covering
digital, offline, and experiential channels.
- Plan and execute corporate events, project launches, exhibitions,
and client activations.
- Oversee regular market and competitor research to stay ahead of
trends and adjust strategy accordingly.
- Oversee PR strategy, including media relations, press releases, and
brand reputation management.
- Build the brand identity, positioning, and voice in alignment with
the company’s vision and target audience.
- Oversee go-to-market strategies for new developments and project
launches.
Team & Process
Development
- Build the marketing department from scratch — recruit, train, and
lead a high-performing marketing team.
- Set up and manage internal processes, marketing automation tools,
CRM systems, and performance dashboards.
- Collaborate closely with sales, design, and external agencies to
ensure brand consistency and impactful campaigns.
Lead Generation &
Campaigns
- Lead negotiation and placement of media buys across online and
offline channels (OOH, print, radio, digital).
- Design and execute multi-channel campaigns to generate qualified
leads and support the sales funnel.
- Manage digital marketing efforts including SEO, SEM, paid ads,
social media, and website development.
- Organize events, exhibitions, and activations to increase brand
visibility and client engagement.
Product Marketing
& Analytics
- Collaborate with development and design teams on product
positioning, messaging, and unique selling points.
- Analyze customer data and product feedback to refine marketing
strategies and improve project offerings.
- Conduct product lifecycle analysis and recommend improvements to
meet market demand.
Requirements
- Bachelor's or Master's degree in Marketing, Communications, or
related field.
- 10+ years of experience in marketing, with at least 3–5 years in
the real estate sector in a leadership role.
- Proven ability to build teams and marketing functions from scratch.
- Strong digital marketing, branding, and campaign management
experience.
- Excellent leadership, communication, and stakeholder management
skills.
- Entrepreneurial mindset with the ability to thrive in a start-up
environment.
Skills Required
- Bachelor's or Master's degree in Marketing, Communications, or related field.
- 10+ years of marketing experience.
- 3-5 years in the real estate sector in a leadership role.
- Proven ability to build teams and marketing functions from scratch.
- Strong digital marketing, branding, and campaign management experience (SEO, SEM, paid ads, social media).
- Experience managing CRM systems and marketing automation tools.
- Excellent leadership, communication, and stakeholder management skills.
- Entrepreneurial mindset and ability to thrive in a start-up environment.
- Strong network of agency partners and experience coordinating external agencies.
What We Do
Ladwig Consulting is a team of HR professionals based in Dubai, specializing in recruitment and HR consulting across the UAE, KSA, and other GCC countries. They provide professional recruitment services, executive search, and human capital solutions, focusing on creating effective HR structures and strategies to drive company growth. The firm has significant expertise in the real estate and development industries.
