The Role
Lead and own all marketing for a B2B AI startup serving construction and home services. Build demand-gen programs (paid, email, outbound, events, partnerships), set attribution and ROI metrics, craft positioning and content, and work closely with sales to drive pipeline. Be the first full-time marketer, executing campaigns end-to-end and iterating from customer insights.
Summary Generated by Built In
Bizzen is building the AI chief-of-staff for small businesses: a vertical, voice-powered operating system initially focused on construction and home services. Leveraging proprietary data and AI agents, our workflow automates back-office tasks from intake to invoice: phone-based project intake, customer diligence, AI-vision-enabled notetaking, estimate/invoice/contract generation, payment collection, financial automation, and more. Bizzen customers are saving $50k+ and realizing 50%+ reductions in back-office time, helping reclaim part of the $1.6T lost annually to construction inefficiency in America.
We're a small and talent-dense team in Cambridge. Our founder, Jordan Hayashi, is a Harvard dropout and 3x founder who built and taught Harvard's mobile app development course, and was Head of Product and Engineering at Kensho, an AI research lab that dethroned DeepMind as the largest AI acquisition at the time. The team includes other leaders with experience working at Kensho, Google, Broadlume (acq. Cyncly), and Corvus Insurance (acq. Travelers).
A marketer who's genuinely excited about our customers (contractors, plumbers, roofers) and knows how to build the systems that get Bizzen in front of them. You're not looking to manage agencies and review decks. You want to build from scratch, own the number, and figure things out as you go.
You've spent the last few years doing demand gen at a B2B company and you're good at it. You know how to set up a funnel, run experiments, and tie activity back to pipeline. You're ready to step into your first head-level role and take real ownership.
You'll be Bizzen's first full-time marketing hire, reporting directly to Jordan. That means you own everything from positioning to pipeline. There's no team underneath you yet, and no playbook to follow.
In practice, that means building demand gen programs across paid, email, outbound, events, and partnerships targeting construction and home services businesses. You'll work closely with our head of sales to understand what moves deals and use that to sharpen our ICP and messaging. You'll set up attribution so we know what's actually working and what to kill. We'll spend what it takes to drive results; ROI is the only metric that matters.
You'll also be Bizzen's voice to the market: writing content, shaping how we talk about the product, and occasionally getting on a jobsite to understand a contractor's day. The full team has direct exposure to customers. That includes you.
We're in Cambridge (Porter Square). This role has flexibility but we expect you to be in the office regularly. We do our best work together. We move fast and priorities shift. What you're working on next week might be completely different from what you planned on Friday, because a customer conversation or a new GTM opportunity changed everything overnight.
There's no marketing ops team, no content team. You'll be the one writing the copy, launching the campaigns, and pulling the reports. We do have a design team that you can pull in, but you're driving the work. If you need a marketing ops manager, an agency on retainer, or an established playbook to do your best work, this probably isn't the right fit yet.
The culture values hunger, intensity, curiosity, humility, and a genuine interest in solving real problems for real people. The contractors we serve work long hours doing hard physical work. They deserve software that actually makes their lives easier. If that mission resonates with you, the effort required will feel natural.
- You've owned a demand gen function at a B2B company and have pipeline numbers you're proud of
- You're a builder: you'd rather set up the system yourself than spec it out for someone else
- You move fast, make decisions with imperfect information, and learn from what breaks
- You're curious about our customers. You want to understand how a contractor's day works, not just what persona they map to
- You're comfortable being the only marketer in the room and turning that into an advantage
- You have deep experience with digital marketing and social channels (paid and organic), and know how to measure what works, including setting up and managing attribution across the funnel
- You know how to identify and grow strategic partnerships that drive distribution and pipeline
- You've used AI to move faster and you're not precious about how work gets done
Competitive salary plus meaningful equity.
Use the form below. We care about how you think more than a polished resume. If you'd rather just reach out directly, [email protected] works too.
Skills Required
- Owned a demand generation function at a B2B company with measurable pipeline outcomes.
- Experience building and executing demand-gen programs across paid, email, outbound, events, and partnerships.
- Deep experience with digital marketing and social channels (paid and organic) and setting up/managing attribution across the funnel.
- Ability to write content, shape product messaging, and act as company voice to the market.
- Comfortable being the sole/full-time marketer, handling campaign execution, copywriting, and reporting without a marketing ops team.
- Experience collaborating with sales to refine ICP and optimize what moves deals.
- Demonstrated bias for building systems, running experiments, and iterating from imperfect information.
- Willingness to be in the Cambridge office regularly and occasionally visit job sites to learn customers' workflows.
- Experience using AI tools to accelerate work and improve outcomes.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Bizzen provides an AI-powered back-office solution and 'chief-of-staff' specifically for construction professionals and home service businesses. The platform streamlines administrative and financial workflows by automating estimates, invoicing, and lead capture through a voice-driven operating system, helping builders and service providers reclaim lost value, boost productivity, and grow their businesses more efficiently.
