The Role
Lead the marketing department by developing and executing marketing strategies, managing a team, overseeing branding, and ensuring compliance with industry regulations.
Summary Generated by Built In
We are hiring a founding Head of Marketing to build and lead our marketing department from the ground up. You will lead a small offshore team, stand up the systems and processes that support 50+ Mortgage Loan Officers (MLOs), and own the brand, content, and automation that drives our growth. This is a build role for a hands-on leader who can both set strategy and execute alongside the team.
Key Responsibilities
- Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership.
- Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews.
- Brand stewardship: Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery.
- HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt-in controls, and reporting.
- Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state-level requirements.
- MLO satisfaction: Run the marketing intake process, hold the team to a 48-hour SLA, and gather feedback from the MLO advisory group monthly.
- Content calendar: Own the rolling 90-day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns.
- Process documentation: Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates.
- Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume.
- Quarterly planning: Build subsequent quarterly plans and budget requests from performance data
Skills, Knowledge and Expertise
- 5+ years of marketing experience with at least 2 years in a leadership or team management role.
- Direct hands-on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred.
- Experience in mortgage, fintech, real estate, financial services, or another regulated industry.
- Excellent written and spoken English.
- Demonstrated ability to build process from scratch — not just execute someone else's playbook.
- Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow.
- Strong project management skills with experience juggling multiple workstreams simultaneously.
- Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly.
- Canva for Teams experience including brand kit and template lockdown.
- Experience working with offshore/distributed teams or US-based clients.
- Background in B2B2C or partner-enabled marketing models
- HubSpot Marketing Hub
- Canva for Teams
- Claude Pro
- Slack, Waybook, Google Workspace
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
About
NightOwl Consulting was born from the desire for more! As prior clients of a BPO, we found ourselves struggling with support, understanding of our business industry, and the treatment of our global family… from this, NightOwl Consulting was born. Our mission is to connect companies with world-class talent with the overall vision to build a global family that aspires to reach its highest potential.
Skills Required
- 5+ years of marketing experience
- 2 years in a leadership or team management role
- Hands-on HubSpot experience
- Experience in regulated industries
- Strong project management skills
- Familiarity with US mortgage regulations
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The Company
What We Do
NightOwl Consulting helps businesses and people realize new possibilities by connecting companies with world-class talent and building a global family that aspires to reach its highest potential.
