Head Of Marketing

Kyra is a profitable, founder-led business with ten years in the influencer marketing industry. We have built long-term relationships with some of the world's leading consumer brands including H&M, SharkNinja and Coty, delivering influencer marketing services at scale.

Kyra is now entering its next phase of growth, expanding its technology platform built on a decade of proprietary data, enterprise relationships and deep category expertise. The platform enables brands and agencies to plan, execute and measure influencer marketing at scale. It is AI-native, subscription-based, and designed for organisations investing significantly in creator marketing.

This is a zero-to-one moment for a business that already has the customers, credibility and commercial foundation to succeed.

,🚀 Why Join Kyra

• Profitable with three years of 100% year-on-year revenue growth

• £26 million in revenue built without a marketing function

• £30 million raised

• Enterprise customer base including H&M, SharkNinja and Coty

• Targeting £100 million in revenue

• Equity and bonus scheme

💡 The Opportunity
We are looking for a Head of Marketing to lead Kyra’s next phase of growth.
This is a founding role. There is no marketing team, no established playbook and no one
ahead of you. What there is: a product solving a real problem, a customer base that already trusts us, and founders committed to building the category.

You will define how Kyra goes to market — shaping positioning, building the demand engine and creating the infrastructure required to scale.

⚙️ Building the Function
Initially this role will operate as an individual contributor, working closely with the founders
and commercial team to establish the foundations of marketing.

You will have access to internal resources and freelance support where needed, but the priority will be defining strategy, testing channels and proving what works.

As the function demonstrates clear impact, there will be the opportunity to build and lead the marketing team.

The Role
💻 Product Marketing & Launch

• Define the positioning and messaging for Kyra’s platform

• Translate product capabilities into clear commercial value for enterprise buyers

• Own go-to-market strategy for launches and new features

• Build sales enablement materials that support enterprise deals

• Establish the category narrative around creator marketing infrastructure

📈 Demand Generation

• Kyra has grown to £26 million in services revenue through outbound and referral. Your role is to build the inbound engine alongside it.

• Identify acquisition channels suited to a mid-market and enterprise SaaS product

• Build funnels that move the market from awareness to pipeline

• Develop thought leadership and content that generates demand

• Run multi-channel campaigns across paid, events, webinars and CRM
  

Marketing Infrastructure

• Build attribution and reporting linking marketing activity to pipeline

• Establish the systems and processes required to scale marketing

• Take a test-and-learn approach to budget allocation
  

🎯 Market Presence

• Build Kyra’s profile across brands, agencies and the marketing ecosystem

• Develop credibility through content, insights, events and partnerships

• Position Kyra as a leader in creator marketing infrastructure

💰 Budget
The business has allocated £500k–£1m to support marketing as the platform scales.
Rather than deploying this immediately, the approach will focus on testing channels through targeted experiments, identifying what drives traction and scaling investment behind the initiatives that demonstrate strong ROI.

What Good Looks Like at 12 Months

• The platform has clear, compelling market positioning

• A repeatable demand generation engine is in place

• Marketing contributes measurably to pipeline growth

• Sales has the assets required to close enterprise deals

• Kyra has an emerging category narrative gaining industry recognition

• At least one breakout campaign, insight or piece of content that puts Kyra on the map

Who We Are Looking For

• Experience taking a B2B SaaS product to market from scratch, with strong results

• Experience selling to marketers, brand teams or agencies

• Comfortable owning both product marketing and demand generation

• Background in a high-growth SaaS or technology business

• Commercially focused: success measured by pipeline and revenue

• Strong instincts for positioning, messaging and category creation

• Comfortable starting from scratch in an early-stage environment

• Motivated to build, not just manage

🌎 Hybrid working, 2-3 days per week in the office.
🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
📚 Growth: Annual Learning & Development budget to invest in your skills.
🏅 Rewards: Equity + Annual bonus scheme to recognise great work
🩺 Healthcare coverage for US-based team members

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support

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