The Role
Lead Gensyn's marketing function by setting strategy, building teams, driving go-to-market execution, and representing the company in the tech community.
Summary Generated by Built In
Machine intelligence will soon take over humanity’s role in knowledge-keeping and creation. What started in the mid-1990s as the gradual off-loading of knowledge and decision making to search engines will be rapidly replaced by vast neural networks - with all knowledge compressed into their artificial neurons. Unlike organic life, machine intelligence, built within silicon, needs protocols to coordinate and grow. And, like nature, these protocols should be open, permissionless, and neutral. Starting with compute hardware, the Gensyn protocol networks together the core resources required for machine intelligence to flourish alongside human intelligence.
- We’re looking for a strategic and hands-on Marketing Leader to build and lead Gensyn’s marketing function. This is a hybrid role at the intersection of product marketing, content creation, and community engagement. You’ll define and execute our go-to-market strategy, lead a world-class team, and represent a first-of-its-kind technology at the cutting edge of AI and blockchain
- Set the vision and strategy for Gensyn’s marketing function
- Build, lead, and mentor a high-performing team across product marketing, content development, and community engagement
- Drive go-to-market execution for technical products, including messaging, positioning, and launch strategies
- Partner with engineering and product to translate complex ideas into compelling narratives for technical audiences
- Represent Gensyn externally — in content, at conferences, and in developer communities
- Manage marketing budgets and resources to maximize reach, adoption, and impact
- Define success metrics and own performance across all marketing verticals
Must have
- 8+ years in marketing, developer relations, or product growth roles at high-growth technical startups
- Proven leadership experience — hiring, scaling, and mentoring cross-functional marketing teams
- Strong cross-functional collaborator who builds trusted relationships, fosters open communication, and drives alignment across teams
- Deep understanding of developer audiences and technical products
- Strong communication skills with the ability to turn complex technical ideas into clear, engaging content
- Exceptional organizational and project management skills
- Track record of launching new products and building marketing partnerships from scratch
- Data-driven mindset with hands-on experience in digital and performance marketing tools
Preferred
- Background in machine learning, distributed systems, or crypto infrastructure
- Experience marketing or evangelizing infrastructure, open-source platforms, or APIs to developers
Nice to have
- Technical background in Rust, Python, or ML frameworks
- Previous success building a brand in a frontier tech space
Compensation / Benefits
- Competitive salary + share of equity and token pool
- Fully remote work - we currently hire between the West Coast (PT) and Central Europe (CET) time zones
- Visa sponsorship - available for those who would like to relocate to the US after being hired
- 3-4x all expenses paid company retreats around the world, per year
- Whatever equipment you need
- Paid sick leave and flexible vacation
- Company-sponsored health, vision, and dental insurance - including spouse/dependents [🇺🇸 only]
Autonomy & Independence
- Don’t ask for permission - we have a constraint culture, not a permission culture.
- Claim ownership of any work stream and set its goals/deadlines, rather than waiting to be assigned work or relying on job specs.
- Push & pull context on your work rather than waiting for information from others and assuming people know what you’re doing.
- Communicate to be understood rather than pushing out information and expecting others to work to understand it.
- Stay a small team - misalignment and politics scale super-linearly with team size. Small protocol teams rival much larger traditional teams.
Rejection of mediocrity & high performance
- Give direct feedback to everyone immediately - rather than avoiding unpopularity, expecting things to improve naturally, or trading short-term pain for extreme long-term pain.
- Embrace an extreme learning rate - rather than assuming limits to your ability / knowledge.
- Don’t quit - push to the final outcome, despite any barriers.
- Be anti-fragile - balance short-term risk for long-term outcomes.
- Reject waste - guard the company’s time, rather than wasting it in meetings without clear purpose/focus, or bikeshedding.
Top Skills
AI
Blockchain
Digital Marketing
Machine Learning Frameworks
Performance Marketing
Python
Rust
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The Company
What We Do
Gensyn is a decentralized protocol that unifies the world's computing power into a single, open network for machine learning, operating as a network for machine intelligence.
