Gaia is the first Value-Based family-building company. We give people control over their fertility with clinically proven pathways to parenthood — whether they want a child now or later — and take on the financial risk so that if we don’t deliver successful outcomes, they don’t pay. Gaia was born from our founder’s own harrowing journey through assisted fertility, and his resolve to build the experience he wished he had. Our mission is to give the best shot at parenthood to anyone who wants a family, with access to a network of clinics selected for their results, flexible payment options, and 90+ NPS wraparound care and support.
Gaia is building the category-defining fertility membership. We are looking for a Head of Marketing to own our narrative, set the go-to-market strategy, and build a marketing organization that drives trust, clarity, and growth.
This is a leadership role. You will define how Gaia shows up to patients, clinics, and employers and ensure that every touchpoint reflects precision, empathy, and conviction. You set the vision, orchestrate execution, and hold the bar for quality and impact.
What You’ll OwnBrand & Narrative
Own Gaia’s Brand House and Messaging House end-to-end
Define and evolve our category narrative and thought leadership
Ensure all messaging is simple, effective, accurate, differentiated, and deeply patient-first
Go-To-Market Strategy & Execution
Set annual and quarterly GTM priorities and sequencing
Lead launches across plans, features, and clinic initiatives
Run the GTM operating cadence: planning, calendars, approvals, and post-mortems
Cross-Functional Leadership
Partner tightly with Product, Ops, and Sales
Translate strategy into clear direction across teams
Ensure alignment from roadmap to revenue
Team Leadership
Build and lead a high-performing team across content, growth, and PMM
Set clear standards for quality, velocity, and craft
Develop leaders, not just output
A clear, consistent narrative across every channel
Predictable growth across channels with improving CAC efficiency
High-quality, on-time GTM launches
Strong clinic trust and comprehension
A focused, aligned marketing team operating with clarity
Top Skills
What We Do
Remaking the way we make families.
Gaia is bringing value-based care to fertility. We focus on improving outcomes for our members through better care and end-to-end support, and believe they should only pay us if successful. We take on the risk so that our clinic partners get paid regardless of outcomes.
Our founder, Nader AlSalim, experienced the challenges of IVF firsthand as he and his wife went through 5 rounds of treatment to conceive their son. He created Gaia to give others the experience he wished he’d had. Today, a Gaia baby is born every 2.6 days, and with an NPS above 80, our Members feel taken care of at every step of their journey.
