Head of Marketing

About the Role

As Nu Skin launches its operations in India, we are looking for a dynamic and experienced Head of Marketing to lead the development and executive of our marketing strategy. This role is critical to establishing Nu Skin’s brand presence, driving customer acquisition, and ensuring successful product introductions in the Indian market. You will lead all aspects of marketing, including product marketing, brand communications, digital strategy, and local campaign executive, while ensuring alignment with global messaging and standards. 

This role reports to senior leadership and collaborates closely with global marketing, product, legal, and digital teams. 

Key Responsibilities

Product Marketing

• Localize and implement go-to-market strategies for new product launches, working in close coordination with global product teams.
• Develop compelling product positioning, messaging, and value propositions tailored to the Indian consumer.
• Lead competitive analysis, pricing input, and market research to ensure Nu Skin’s offerings are differentiated and relevant.
• Translate global assets and campaigns into effective local executives that resonate with the market.

Brand & Communications

• Build and adapt Nu Skin’s brand identity for the Indian market while preserving global brand consistency.
• Lead public relations, influencer engagement, and thought leadership strategies to build trust and awareness.
• Oversee the creation of marketing content (written, visual, and video) for campaigns, events, and digital channels.
• Manage localization of global communications for the Indian audience across platforms.

Digital Marketing

• Develop and execute digital campaigns across paid media, social, search, and e-commerce platforms.
• Establish the brand’s online presence, including oversight of local website, social channels, and e-commerce integrations.
• Use performance marketing tactics (SEO, SEM, and paid social) to drive traffic, engagement, and conversion.
• Leverage data and analytics to optimize digital marketing efforts and measure ROI.

Strategic & Team Leadership

• Build and lead a high-performing local marketing team as the market grows.
• Work cross functionally with operations, sales, finance, and regulatory teams to align on launch and growth plans.
• Collaborate with global and regional stakeholders to ensure consistency and local adaptability.
• Manage agency partners, budgets, and timelines for campaigns and activations.

What You’ll Need

• Bachelor’s degree in Marketing, Business, or related field (Master’s or MBA preferred)
• Min 12+ years in marketing leadership experience, ideally in beauty, wellness, or consumer goods sector.
• Proven experience launching or scaling brands in the Indian market with a revenue of min INR 100 Crores
• Strong background in product marketing, brand strategy, and digital campaign execution.
• Deep understanding of Indian consumer behavior, media landscape, and digital ecosystem.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Ability to operate strategically while also managing day-to-day execution.
• Familiarity with D2C, omnichannel, and e-commerce environments a strong plus