Head of Marketing

Posted 7 Days Ago
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New York, NY
In-Office
145K-200K Annually
Senior level
Fintech • Payments
The future of customer loyalty is in the balance
The Role
Lead Accrue's marketing strategy with a focus on account based marketing, events, and direct collaboration with sales to drive revenue.
Summary Generated by Built In
About Accrue

Accrue is redefining how brands turn payments into loyalty. We help enterprise merchants launch their own branded wallets.

About the Role

This is a creative, high output, full stack marketing role. We are looking for a builder. Someone who can think creatively, move quickly, and ship.

You will own Accrue’s marketing end to end with a heavy focus on account based marketing, events, and storytelling that drives real enterprise pipeline. You will work directly with the CEO and Sales leadership and be expected to execute at speed. If you are energized by ambiguity, iteration, and doing the work yourself, this role is for you.

What You Will Do
  • Own Accrue’s marketing strategy and execution across ABM, events, content, and sales enablement.
  • Design and run highly targeted ABM programs for enterprise merchants using modern, AI first tooling.
  • Use tools like Clay and similar platforms to research accounts, map stakeholders, personalize messaging, and move faster than traditional teams.
  • Create and ship marketing assets yourself including decks, landing pages, emails, case studies, and event materials.
  • Own events end to end including conferences, hosted dinners, and executive roundtables with clear pipeline goals.
  • Partner closely with Sales to drive meetings booked, pipeline creation, and deal momentum.
  • Develop bold, clear messaging that cuts through noise and resonates with senior decision makers.
  • Track performance obsessively and optimize based on what is actually driving pipeline and revenue.
  • Build process only where it helps speed and clarity.
What you'll need
  • 7+ years of experience in B2B or B2B2C marketing, ideally selling to enterprise buyers.
  • Proven track record of driving pipeline through account based marketing and field marketing.
  • Hands on experience with modern marketing tools and AI driven workflows. Clay experience is a strong plus.
  • Highly creative with strong taste and the ability to execute without waiting for perfection.
  • Comfort moving fast, testing ideas, and iterating in real time.
  • Low ego, high ownership, and strong collaboration instincts.
  • Startup experience and builder mentality strongly preferred.
Why Join Accrue
  • Build a category defining marketing engine from the ground up.
  • Work directly with the CEO and leadership team.
  • Have real impact on enterprise revenue and growth.
  • NYC based team that values speed, ownership, and high standards.
Benefits & perks
  • No-cost and low-cost health plan options for employees and dependents
  • Company contributed 401k
  • An empathetic team that values mental wellness and work/life balance
  • A brand new NYC office!
Work Authorization

Accrue does not provide employment sponsorship. Candidates must be authorized to work full time in the United States.

Salary Information

The range listed below is just one component of Accrue's total compensation package; This role will receive a competitive salary + benefits + equity. The salary range is for US-based employees located in the listed market. Other benefits include those listed above such as healthcare and 401k with 3% contribution.

Salary Range
$145,000$200,000 USD

Accrue is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

Top Skills

Account Based Marketing
Ai Driven Workflows
Clay
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The Company
HQ: New York, New York
30 Employees
Year Founded: 2021

What We Do

Accrue is a fintech company that powers modern customer loyalty at the payment layer. Centered around its branded stored value wallet solution, Accrue’s platform helps brands take control of their payments and refunds, reward customer loyalty, and bypass traditional payment giants.

Build a deeper, more durable customer base while optimizing your bottom line – all with Accrue.

Why Work With Us

Our team is a mix of product thinkers, engineers, designers, and business minds who all share one thing: the drive to make financial systems better. We move fast, learn constantly, and care deeply about the details.

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