Marketing Lead

REPORTS TO: Regional Director of Marketing & Communications 

DEPARTMENT: Marketing & Content Studio 

LOCATION: Mumbai  

BurdaLuxury is seeking an experienced head of marketing to oversee marketing, brand strategy, and events across its brands in the portfolio, Travel + Leisure India & South Asia and Lifestyle Asia India. This role will work closely with local editorial and sales teams and BurdaLuxury’s Content Studio, along with other cross-functional partners to drive commercial projects and advertising revenue by ideating, building, and executing high-impact marketing campaigns and events. This role will also work on the organisation and production of a number of large-scale signature event projects, brand-led partnership events, and consumer event initiatives. The ideal candidate is passionate about travel, luxury, and media, with a strong understanding of the nuances of the Indian market and the audiences of each brand. 

KEY RESPONSIBILITIES 

Strategic Execution 

• Translate regional marketing strategy into a market-specific plan that supports brand, audience, and revenue goals 

• Lead the execution of integrated campaigns across print, digital, social, and experiential channels 

• Manage market-level marketing calendar in coordination with editorial, sales, and events teams 

• Ensure alignment with regional branding, pricing, and creative frameworks 

• Work collaboratively with editorial, sales, social media, and Content Studio teams to develop strong brand guidelines for both brands, with a distinct look and feel and tone of voice 

Brand Partnerships & Campaign Delivery 

• Work closely with the Content Studio to identify creative opportunities for new marketing concepts, branding development, and events 

• Develop a thorough understanding of Travel + Leisure India & South Asia and Lifestyle Asia India to help articulate the brand's GTM proposition in terms of products, initiatives, and events 

• Work closely with sales and editorial to develop and conceptualise ideas that generate sponsorship opportunities 

• Develop local marketing proposals and oversee end-to-end campaign delivery 

• Track ROI and report outcomes to regional leadership 

Events & Experiential Marketing 

• Oversee planning and execution of flagship events (LSA 50, Travel + Leisure Delicious Dining Awards, Travel + Leisure India’s Best Awards) 

• Ensure event concepts align with regional creative direction and deliver against sponsor commitments 

• Manage event production budgets and vendor relationships 

Marketing Operations 

• Collaborate with regional team to oversee digital and physical distribution with support from local admin executive 

• Use regional project management tools (Monday.com) to track marketing, creative, and event timelines 

• Work cross-functionally with the Regional Content Studio for creative assets, campaign templates, and reporting 

• Build a strong database of consumers and target segments to strengthen our guest lists at signature events 

• Build a freelancer pool who can support on guest invitation events 

• Support the commercial team in pitching key initiatives 

• Deliver projects to clear revenue and cost targets 

People Leadership 

• Manage the India marketing team (2 executives) 

• Foster a culture of collaboration, accountability, and continuous learning 

• Support the regional rollout of new processes (e.g., project management system, pricing framework, creative asset library) 

QUALIFICATIONS 

• Bachelor’s degree in marketing or a related field 

• 7+ years of events and marketing experience 

• Strong communication skills, knowing how to take understand and translate complex ideas to various teams  

• Strong creativity and ability to think commercially 

• Ability to lead collaboratively within a matrix environment 

• Passion for making work that stands out and makes a difference for our audience 

• Graphic design ability and strong aesthetic sensibilities are a plus 

 ABOUT US

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 16 countries, employs more than 11,000 people and publishes around 500 products.