The Role
The Head of Marketing will develop and lead the marketing strategy for Sword Bloom, focusing on enrollment growth and cross-functional collaborations. Responsibilities include managing creative strategy, performance marketing, team leadership, and optimizing user journeys in both B2B and B2C contexts.
Summary Generated by Built In
Sword Health is on a mission to free two billion people from pain.
With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $400 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $4 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact.
Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 1000+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.
What You’ll Do:
- Own end-to-end marketing strategy and performance for Sword Bloom with your main KPI being enrollments;
- Lead creative strategy, including execution and direction of assets and copy of Bloom’s enrollment and lifecycle campaigns;
- Own and further develop Bloom’s tone of voice and voice of the customer;
- Identify growth opportunities and deploy strategies to mitigate under-performance;
- Interface with leaders of other business units and drive cross functional projects;
- Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments;
- Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels;
- Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting;
- Design and optimize member journeys—from first touch to long-term engagement;
- Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing;
- Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports);
- Establish clear KPIs and operational cadences for reporting, iteration, and scale;
- Act as the voice of the Bloom member—bringing empathy, curiosity, and creativity to every decision;
- Own and drive product marketing announcements to strengthen Bloom’s positioning and brand visibility in the women’s health space.
What We’re Looking For:
- A passion for helping people live healthier, pain-free lives;
- 10 years of marketing experience with a strong background in growth or performance marketing;
- Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments;
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech;
- Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks;
- Experience building high-impact user journeys and optimizing multi-channel funnels;
- Proven ability to lead and develop high-performing teams;
- Excellent communication skills — able to distill complex ideas into compelling narratives;
- Bias toward action, creative problem solving, and ownership;
- Comfort navigating ambiguity and operating in a very fast-changing environment.
To ensure you feel good solving a big Human problem, we offer:
- A stimulating, fast-paced environment with lots of room for creativity;
- A bright future at a promising high-tech startup company;
- Career development and growth, with a competitive salary;
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
- A flexible environment where you can control your hours (remotely) with unlimited vacation;
- Access to our health and well-being program (digital therapist sessions);
- Remote or Hybrid work policy.
- To get to know more about our Tech Stack, check here.
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
Top Skills
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The Company
What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.
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