The Role
The Head of Marketing will develop and lead the marketing strategy for Sword Bloom, focusing on enrollment growth and cross-functional collaborations. Responsibilities include managing creative strategy, performance marketing, team leadership, and optimizing user journeys in both B2B and B2C contexts.
Summary Generated by Built In
Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.
What You’ll Do:
- Own end-to-end marketing strategy and performance for Sword with your main KPI being enrollments;
- Lead creative strategy, including execution and direction of assets and copy of enrollment and lifecycle campaigns;
- Own and further develop tone of voice and voice of the customer;
- Identify growth opportunities and deploy strategies to mitigate under-performance;
- Interface with leaders of other business units and drive cross functional projects;
- Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments;
- Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels;
- Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting;
- Design and optimize member journeys—from first touch to long-term engagement;
- Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing;
- Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports);
- Establish clear KPIs and operational cadences for reporting, iteration, and scale;
- Act as the voice of the member—bringing empathy, curiosity, and creativity to every decision;
- Own and drive product marketing announcements to strengthen positioning and brand visibility in the health space.
What We’re Looking For:
- A passion for helping people live healthier, pain-free lives;
- 10 years of marketing experience with a strong background in growth or performance marketing;
- Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments;
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech;
- Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks;
- Experience building high-impact user journeys and optimizing multi-channel funnels;
- Proven ability to lead and develop high-performing teams;
- Excellent communication skills — able to distill complex ideas into compelling narratives;
- Bias toward action, creative problem solving, and ownership;
- Comfort navigating ambiguity and operating in a very fast-changing environment.
To ensure you feel good solving a big Human problem, we offer:
- A stimulating, fast-paced environment with lots of room for creativity;
- A bright future at a promising high-tech startup company;
- Career development and growth, with a competitive salary;
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
- A flexible environment where you can control your hours (remotely) with unlimited vacation;
- Access to our health and well-being program (digital therapist sessions);
- Remote or Hybrid work policy.
- To get to know more about our Tech Stack, check here.
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
Top Skills
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The Company
What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.
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