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mabl makes it easy for testers to create and run automated UI tests at scale.
The Role
Lead mabl's marketing strategy focusing on brand awareness, demand generation, and product positioning while scaling the marketing team.
Summary Generated by Built In
mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience.
In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.)
To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work.
Why we need you:
The mabl business has scaled fast over the past few years and as such we’ve also scaled our world-class global marketing organization. In addition we’ve extended our marketing tactics from a largely inbound model to a more balanced approach to demand generation and brand awareness. Our next step is to hire a marketing leader who can continue building on the strong foundation we’ve built by expanding our marketing strategy into field marketing, partner marketing, and further investments in product positioning and differentiation. The business continues to scale and we’re looking for a marketing leader who has experience in scaling.
What You'll Do
- Focus on extending mabl’s brand awareness within the enterprise market segment globally by scaling our PR, field marketing, and content marketing efforts
- Design and build a profitable and scalable marketing model which continues to support mabl’s successful growth rate
- Continue building a cohesive, diverse marketing team, to meet the needs of demand generation, content marketing, product marketing, and brand recognition
- Partner closely with Product to continuously improve how we bring products to market
- Develop unique messaging and positioning which solidifies mabl as the leader in low-code quality engineering
- Work with other leaders within Sales, Product, and Customer Success to help refine mabl’s go to market strategy with quarterly plans which support company revenue objectives
About You
- 10-15 years in progressively advancing marketing roles with deep experience bringing new products to market and building messaging to stand out from the status quo
- Experience building and executing a marketing strategy for technical products sold to a technical audience - specifically in the software development lifecycle. Preferably having direct experience with product marketing and messaging
- Have experienced the scaling motion of a company moving from 100 employees to hundreds around the world
- Data-driven approach to planning, execution, reporting and analysis
- Agile, ability to make decisions and move quickly
- A great executive leader and with proven ability to build highly successful teams
- Strong grasp on core marketing and SaaS metrics
Working at mabl
- We embrace hybrid and remote work across the US and around the world!
- We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states.
- Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible.
- Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations.
- We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award.
- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks.
- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!
About Us
mabl is the enterprise SaaS leader of AI-driven, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Liberty Mutual, jetBlue, Intuit, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn.
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The Company
What We Do
mabl is empowering software testers who are aiming to keep pace with today’s dev culture of high-paced software delivery. Making it easy for testers to create and run automated UI tests at scale, mabl buys back hours of time every week and finally brings functional UI testing to the modern era.
Why Work With Us
We are a dynamic and generous team who works hard and plays hard. We value and support maturity, autonomy, and transparency. At mabl, you'll learn, you'll laugh(a lot), and you will immediately feel like a part of the team.
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mabl Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Flexible
Boston, MA
We're conveniently located in Downtown Crossing with an inviting and warm office environment. Our working policy is hybrid, so whether you want to work from home or the office, we'll support your decision.
