Head of Marketing

Head of Marketing – HOKA (Italy)

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE  

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be. 

The Role:

As the Head of Marketing for Italy, you will lead with purpose and drive the creation of brand strategic plans, seasonal strategies, GTM plans, and govern Italian investment strategy within one of our fastest-growing markets. As a key member of the country and EMEA marketing leadership team, you will ensure executional alignment with overall company initiatives and within EMEA and Global brand direction for the region, with the goal to grow brand awareness and build brand love in the region. You will build a consistent, distinct, and relevant HOKA brand image in Italy through integrated channel planning to actualize consumer-facing experiences, driving key categories forward and achieving sustainable and profitable market share growth across Italy.

Your Impact:

• Building the brand in Italy, growing awareness and building brand love
• Drive 360 amplification and plans of key sports and cultural moments in the Italian market, with a focus on Milan
• Adapt the regional marketing plan to ensure cultural relevance while maintaining alignment with strategic goals and objectives
• Lead trade marketing initiatives, ensuring in-store excellence, engaging activations, and encouraging try-ons
• Build a strong community around the brand and reinforce key relationships in the region to drive the brand further
• Drive innovation in how we connect with consumers, elevating our brand positioning
• Drive commercial initiatives and manage key partnerships, agencies, and strategic retail accounts
• Build marketing programs and campaigns to drive our DTC efforts in the region, both on e-comm and through retail with a focus on bringing the retail experience to life
• Oversee the development and management of marketing budgets, ensuring effective allocation across all channels
• Evaluate and enhance the cross-category multichannel consumer experience
• Mentor and develop the local marketing team, optimizing team structure and resources to support business goals
• Ensure strong cross-functional alignment in the market both across commercial teams and our EMEA marketing functions
• Conduct in-depth market research and gather local insights to inform and refine market strategies
• Compile and synthesize monthly, quarterly, and annual marketing reports, tracking progress and development
• Ensure deadlines are met and budgets are maintained across all marketing activities

Who You Are:

• A team player, who thrives working in a cross functional collaborative environment
• Excellent communicator and strong negotiator
• Understanding of local market consumers, cultural environment, and commercial needs
• Passionate about the industry

We would Love to Hear from People with:

• Proven marketing experience, including brand strategy and positioning, product launches, marketing plan execution, post-campaign analysis, and the use of innovative marketing tools and techniques
• Proven experience in developing and executing country-specific marketing strategies and plans
• Proven experience of coaching, managing and leading teams
• Strong knowledge of the country’s running category and culture
• Experience working in the consumer lifestyle/sport/fashion sector is beneficial
• Ability to balance long-term strategic planning with day-to-day execution
• Ability to navigate a global organization and collaborate across multiple functions
• Willingness to travel periodically within the local market, regionally, and globally

What We Will Give You: (not all applicable for every role)

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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