The Role
Lead the marketing function from the ground up, focusing on acquisition, funnel optimization, paid ads, SEO, content, and lifecycle marketing. Execute growth experiments and manage campaigns across various channels to drive results and scale the business.
Summary Generated by Built In
About Us
Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.
If building the marketing function from 0 to 1 is your thing, you’re in the right place!
Overview
We're hiring a Head of Marketing to take the lead across acquisition, funnel optimization, and growth experiments.
This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.
Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.
You Will Own
- 1. Performance & Growth Marketing
- Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
- Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
- Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
- Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers
- 2. Landing Pages & Conversion Rate Optimization (CRO)
- Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
- Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
- Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
- Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
- 3. Creatives & Copywriting
- Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
- Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
- Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
- Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
- 4. Lifecycle, Email & CRM Automation
- Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
- Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
- Design personalized drip campaigns based on behavior, usage, and funnel stage
- Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
- 5. Strategic Initiatives
- Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
- Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
- Support hiring, documentation, and team processes as we grow
What Great Looks Like
- You’ve taken a B2B SaaS from $0 to $1–5M ARR
- You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
- You move from idea to launch in days, not weeks
Preferred Skills & Experience
- 5+ years in digital marketing with a strong focus on B2B performance marketing
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Demonstrated ability to leverage AI tools to speed up execution
- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- Experience optimizing funnels and landing pages using CRO best practices
- Experience with email marketing platforms, influencer or affiliate campaigns
- Proven track record in SEO strategy, content production, and performance measurement
- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Compensation
- The annual salary range for this role is USD 130,000 - USD 180,000 with performance-based bonus at the discretion of management.
What You Get
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Hiring Process
- Intro call with Recruiter
- Practical challenge to assess your work quality and work ethic
- Final call with founders
- Offer
Top Skills
Ahrefs
Canva
Capcut
Figma
Framer
Ga4
Google Ads
Google Search Console
LinkedIn
Make
Meta Ads
N8N
Posthog
Reddit
Semrush
Tiktok
Youtube
Zapier
Am I A Good Fit?
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
