The Role
Lead and build a high-performing marketing team, implementing a data-driven strategy for demand generation and performance marketing in a B2B SaaS startup.
Summary Generated by Built In
At Snappr, we're undertaking the massive challenge of making amazing visual content accessible to everyone. We take on complex problems so that photographers, consumers, and businesses can connect in more than 250 cities around the world to create and access beautiful visual content. Our AI delivers photorealistic, brand-aligned images in seconds (even in remote areas) filling the gaps traditional photography can’t.
About the Role:
Snappr is entering an exciting phase of growth, and we’re looking for a Head of Marketing to take full ownership of our marketing function. This is a unique opportunity for a seasoned but scrappy marketing leader to build a high-performing B2B marketing engine from the ground up—while rolling up their sleeves and acting as a player-coach during the first 6–12 months.
You’ll be responsible for both driving results as an individual contributor and laying the foundation for a best-in-class marketing org. Over time, you'll scale and lead a full-stack team across performance, brand, social, product marketing, and more. The ideal candidate has seen what great marketing looks like at a high-growth startup and is excited to build it again—this time as the architect and driver of all things marketing at Snappr.
Responsibilities:
- Own the end-to-end B2B marketing function: demand generation, email, performance marketing, product marketing, social and lifecycle.
- Build and execute a data-driven marketing strategy to drive demand, grow revenue, and improve funnel efficiency across channels.
- Take on an already-established small team, but also operate as an individual contributor across gaps currently not covered by the current team.
- Manage and optimize paid acquisition across all relevant channels, with an eye toward CAC/LTV.
- Establish scalable processes and build foundational systems for campaign tracking, attribution, reporting, and automation.
- Collaborate closely with product, sales, and operations to ensure alignment across go-to-market initiatives.
- Build and lead a high-performing marketing team—hiring, managing, and mentoring top talent.
- Own marketing reporting for the executive team and be accountable for performance across the entire marketing funnel.
About You:
- You’ve led B2B marketing efforts at a high-growth SaaS startup, ideally from Series A to C.
- You’ve directly owned or heavily contributed to performance marketing and demand generation, with a proven track record of revenue impact.
- You’ve worked in an early-stage environment and know how to thrive without a large team or big budget.
- You have strong strategic chops, but you’re not above getting your hands dirty—you love the challenge of personally executing when needed.
- You’ve managed a small to mid-sized marketing team and are eager to grow and scale a larger one.
- You’re highly analytical and comfortable owning attribution, funnel metrics, and campaign performance.
- You’re a clear communicator and cross-functional collaborator who can influence product and sales decisions.
- You bring a mix of creative thinking and rigorous execution—you know how to ship, measure, and optimize.
Requirements:
- 5+ years of B2B marketing experience, including demand generation and performance marketing
- 2+ years in a leadership role with direct management responsibilities
- Experience working at a fast-paced startup (Series A–C preferred)
- Demonstrated success as both an IC and people manager
- Strong command of marketing tech stack and analytics tools
- Based in (or willing to relocate to) San Francisco Bay Area
Top Skills
Analytics Tools
B2B Marketing
Marketing Tech Stack
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The Company
What We Do
Snappr is the one-stop-shop for visual content creation, including the largest on-demand photography and photo editing marketplace. Snappr Shoots is a self-service application to book photographers. Snappr Workflows is a SaaS product for enterprises to automate their visual content pipelines. Snappr also provides free tools such as the Snappr Photo Analyzer, an AI portrait photo-analysis tool. Snappr was founded in 2017 and is headquartered in San Francisco, California.
