The Role
At Portage Point Partners (Portage Point), you are not a cog in a legacy machine, you are shaping strategy, influencing outcomes and getting rewarded for driving impact. Backed by New Mountain Capital, Portage Point is recognized for accelerated growth and is consistently featured in rankings from Inc.5000, The Financial Times and Consulting Magazine. This recognition is a testament to our focus on excellence, intensity and pace and ability to attract blue chip talent committed to delivering best-in-class outcomes. Our cross-functional platform spans the full business lifecycle and offers middle market clients integrated solutions across Transaction Advisory Services (TAS), Transaction Execution Services (TES), Office of the CFO (OCFO), Valuations (VAL), Performance Improvement (PI), Interim Management (IM), Investment Banking (IB) and Turnaround & Restructuring Services (TRS).
The Delivery Enablement (DE) team powers Portage Point’s growth as a scalable, high-quality operational backbone. Including Commercial Strategy, Data Analytics, Delivery Excellence, Finance & Accounting, Human Resources, Marketing, Operations and Talent Acquisition, the DE team drives excellence, efficiency and automation across every practice line.
The Head of Marketing at Portage Point represents a unique opportunity to shape strategy, influence outcomes and drive measurable impact in a dynamic, entrepreneurial environment. The Head of Marketing is a hands-on leader of our marketing function and will elevate our brand as the go-to advisor for middle market stakeholders. The Head of Marketing will report directly to the COO and lead a high-performing team while collaborating across practice lines to drive brand awareness, lead generation and business development. Areas of focus will include content creation, digital platform management, public relations, event management and external communications. You will be the firm’s chief brand ambassador, responsible for crafting and executing a differentiated marketing strategy that reflects our values and fuels our growth. If you thrive in a high-performance culture and want to help build the future of a rapidly growing consultancy, this is the right role for you.
Responsibilities
- Partner with the Execute Leadership Team (ELT) to curate and implement a differentiated, omni-channel marketing strategy
- Own brand recognition, brand awareness and brand guidelines
- Collaborate with Practice Lines (PL) and Coverage to execute business development activities and marketing events with demonstrable return on investment
- Develop and implement content strategy including new collateral / campaign creation and existing collateral / campaign refinement highlighting subject matter and industry expertise
- Lead external communication strategy creation and implementation, including public relations
- Manage digital platforms including but limited to LinkedIn and website
- Partner with Talent Acquisition to execute effective employment marketing strategy
- Establish and facilitate efficient, cost-effective operating procedures leveraging analytics, automation, AI and global marketing talent
- Define and measure key performance indicators (KPIs) accurately reporting marketing activities and outcomes
- Effectively manage marketing technology including configuration, administration and user training
- Maintain digital asset management systems (i.e. qualifications, credentials, tombstones, icons, logos, case studies, etc.)
- Maintain standard materials (i.e. firm overviews, brochures, PL specific materials, industry specific materials, etc.)
- Manage change developing adequate levels of awareness, desire, knowledge, ability and reinforcement
- Provide coaching and mentorship to junior team members
- Lead business development and client relationship efforts
- Lead talent acquisition and firm-building initiatives
- Contribute to a high-performing, inclusive and values-driven culture
Qualifications
- Bachelor’s degree from a top undergraduate program; preferably in an applicable field of study including but not limited to English, journalism, creative writing, communications, marketing and / or public relations
- Located in or willing to relocate to Chicago, Dallas or New York
- Invested in a team-based culture, motivated to collaborate in office four days per week and willing to work at client sites as needed
- 15 plus years of marketing experience in professional services, private equity or investment banking
- Experience in a creative agency or production house preferred
- Proven ability to lead teams, manage projects and communicate with senior executives
- Exceptional writing, storytelling and presentation skills
- Strong executive presence and communication skills
- Proven ability to thrive in lean, fast-moving teams
- High attention to detail, responsiveness and ownership mindset
- Track record of success in high-pressure, client-facing environments
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The Company
What We Do
Portage Point is an elite boutique business advisory, interim management, investment banking and financial services firm that partners with companies and their stakeholders during periods of growth, complexity, transition and underperformance. We are an operationally oriented team encompassing a broad range of expertise built to maximize value and align stakeholder interests while guiding businesses through the most urgent and complex challenges ranging from performance improvement to accelerated transformation to complex financial restructuring
