Head of Marketing

Job Description Summary

Head of Marketing

Job Description

Major accountabilities:

• Development and implementation of a strategy for the development of prescription and non-prescription drugs in accordance with the company's strategy
• Development of a portfolio of prescription and non-prescription drugs in the future up to 5 years, strategies and tactics of drug promotion, market launch and promotion of new products
• Building effective interaction with the company structures influencing the development of the marketing department
• Analyzes trends and develops impactful and actionable customer market insights.
• Support Brand teams in creation of service needs to define an Integrated insights and analytics plan.
• Provide leadership in the establishment of a high performing team of Scientific Events Leads, Managers and Coordinators.
• Lead the development and implementation of standards to support quality and compliance.
• Aligning on work required to support Scientific Events activities at a global, Regional and local level where required.
• Lead teams to define deliverables and monitor time management

Key performance indicators:

• Execution of insights & analytics services and related Strategic projects -Performance on productivity and competitiveness, measured against goals & benchmarks .

Work Experience:

• Higher education, preferably in medicine and marketing or economics
• Deep knowledge of the pharmaceutical market at national and regional levels, including aspects of legal regulation
• Experience in team development and management
• Developed goal setting and planning skills
• Experienced PC user
• People Leadership
• Process management
• Proven Ability to Develop trust-based relationships with key regional

Skills:

• Agility.
• Cross-Functional Collaboration.
• Customer Engagement.
• Customer Experience.
• Customer Insights.
• Data Analytics.
• Data Strategy.
• Digital Marketing.
• Marketing Strategy.
• Media Campaigns.
• Product Marketing.
• Project Management.
• Stakeholder Engagement.
• Stakeholder Management.

Languages :

• English (Advanced)
• Russian (Advanced)

Skills Desired

Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Waterfall Model