The Role
Lead Hitech Formulations’ global brand strategy, positioning, content engine, demand generation, and event experiences across pharmaceutical, D2C, and personal care markets. Own brand standards and marketing assets, translate scientific expertise into compelling narratives, develop client and prospect engagement programs, and lead the marketing team and agencies. Partner with sales, leadership, scientists, R&D, and business development to build market authority and generate commercial opportunities.
Summary Generated by Built In
Hitech Formulations is a research-driven CDMO specializing in dermatology and personal care formulations, offering
end-to-end formulation development, clinical validation and scalable manufacturing to leading brands in India and
globally.
We are looking for a Head of Marketing to shape Hitech’s next phase of brand, market presence and demand
generation. The mandate is to establish HiTech Formulations as a globally recognized, science- and specialty-led
formulation partner and build a strong market-pull engine across pharmaceutical companies, credible D2C brands
and emerging category leaders.
Working closely with the leadership teams, the Head of Marketing will translate Hitech’s science, formulation expertise
and industry experience into market authority, stronger client relationships and new business opportunities. (This role
does not involve regular client meetings, that is a function of Sales, However, Ideating and building communication
structures and collaterals will be a part of this role)
What You’ll Own
1. Brand Direction & Approval Authority
• Expression and consistency of the Hitech brand across Pharma and D2C, nationally and globally, ensuring a
unified brand voice and storytelling across all touchpoints.
• Development and quality of all key brand and marketing assets, including capability decks, specialty decks,
scientific content, reports, presentations, website and digital assets.
• Serve as the final brand authority for all outbound communication, with accountability for tone, messaging,
quality and overall brand fit.
2. Content Strategy
• Build and drive a top-of-funnel strategy that strengthens awareness, credibility and inbound demand
through science-led thought leadership and industry-relevant content.
• Build and manage a scalable, cross-platform content engine across website, LinkedIn, PR, events, Instagram
and YouTube, with a unified master content and campaign calendar.
• Leverage AI and emerging tools to increase content velocity and scale while maintaining Hitech’s standards
for quality, credibility and brand consistency.
3. Event and Exhibition Experience
• Design and lead high impact Event and exhibition experiences that bring Hitech’s science, capabilities and
brand to life while creating meaningful client and prospect engagement
4. Client Engagement & Relationship Building
• Build structured communication and relationship programs that increase retention, depth of engagement
and opportunities for expansion. (Direct client management remains with Sales)
• Develop strategic programs to nurture prospective clients before they enter an active buying cycle.
5. Team&AgencyLeadership
• Lead the marketing team and build approval workflows and rhythms that keep a fast-moving function
aligned.
• Work closely with sales and business development to ensure marketing translates into meaningful
commercial opportunities and a singular brand
Requirements
Skills and Capabilities
We are looking for a strategic, commercially sharp and intellectually curious marketer who can operate comfortably
at the intersection of science, business, and brands.
You should:
• Have 10–15+ years of relevant marketing/brand experience, preferably in a science-led or complex
B2B/B2B2C/Pharmaceutical/Cosmeceutical Marketing industry.
• Have experience building or repositioning brands, not just executing campaigns.
• Understand B2B relationship building, thought leadership and demand generation.
• Be able to simplify complex scientific/technical subjects into compelling narratives.
• Have strong storytelling, communication and stakeholder-management skills.
• Be comfortable working directly with founders, CXOs, scientists, R&D and sales teams.
• Be hands-on enough to build from the ground up, while strategic enough to think beyond individual
campaigns.
• Have a strong understanding of how brand, reputation and commercial growth connect
• Have a strong understanding of the Meta ecosystem, Marketing Automation Tools and AI Fluency
Why this Role?
Real authority and autonomy to shape Hitech’s next phase of growth, defining its global positioning, building science-
led market authority and creating the pull that brings the right partners to Hitech. You’ll shape how the brand is
perceived, how it builds relationships and ultimately, the quality of opportunities it creates
Skills Required
- 10-15+ years of relevant marketing or brand experience
- Experience in science-led, complex B2B, B2B2C, pharmaceutical, or cosmeceutical marketing
- Experience building or repositioning brands
- Understanding of B2B relationship building, thought leadership, and demand generation
- Ability to simplify complex scientific or technical subjects into compelling narratives
- Strong storytelling and communication skills
- Strong stakeholder-management skills
- Ability to work with founders, CXOs, scientists, R&D, and sales teams
- Hands-on and strategic marketing capability
- Understanding of the relationship between brand, reputation, and commercial growth
- Strong understanding of the Meta ecosystem
- Marketing automation tools experience
- AI fluency
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The Company
What We Do
Re’equil is an Indian direct-to-consumer cosmeceutical and personal-care brand founded in 2018. Its skincare and haircare products are formulated by scientists and evaluated by dermatologists, with a focus on clinically tested, effective solutions for different skin types. The company aims to offer honest products that deliver on their claims while helping consumers maintain healthier skin and hair through an online direct-to-consumer model.
