We are looking for a Head of Marketing to own the full marketing function across this portfolio: the product marketing strategy for each product, the channel teams, the budget, the team structure and the numbers. This is a role for a leader who wants to combine strategic ownership with hands-on commercial work - representing products, meeting partners and personally opening new opportunities alongside the team.
In this role, you’ll:
- Own the marketing strategy for Oxylabs Infrastructure Supply - a portfolio of B2B and B2C internal products used to source our infrastructure: review, challenge and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives
- Lead and develop the marketing organisation - Product Marketing Managers and the functional channel teams (SEO, Paid, Influencer, Social) - including hiring, performance management, development plans and day-to-day people management
- Design and build effective teams and structure: decide how product marketing and channel teams are organised, how they work together across products, and where to add, merge or re- shape capabilities
- Set marketing KPIs and targets per product and per channel, monitor performance continuously and step in when results deviate from plan
- Own and allocate the marketing budget across products and channels; track spend, efficiency and ROI and re-prioritise investment based on results
- Act as a hands-on leader alongside the team: represent our products externally (partners, industry events, key accounts, communities), and personally open and develop new partnership opportunities
- Build and maintain a regular reporting and review rhythm (weekly / monthly / quarterly) that gives leadership clear, actionable insight into marketing performance
- Ensure strong collaboration between marketing and product, sales / partnerships, and technical teams so that positioning, launches and campaigns are aligned
Your skills & experience:
- 5+ years of experience in marketing leadership roles, leading a team that includes both senior specialists (e.g. Product Marketing Managers) and functional channel teams
- Proven track record of building and approving product marketing strategies that delivered
measurable growth in international / global markets - ideally across more than one product at a time - Experience owning a sizeable marketing budget across multiple digital channels (SEO, Paid, Influencer, Social) and evaluating channel performance to set priorities
- Experience setting KPIs and running performance management for a multi-team marketing organisation, and shaping team structure as the business grows
- Hands-on commercial experience: representing products to partners or customers, negotiating and closing partnerships
- Strong decision-maker able to re-orient teams and drive execution cross-functionally when priorities change or are ambiguous
- Fluent English (written and spoken); comfortable presenting to leadership and external partners
Nice to have:
- Experience marketing technical products - SaaS, apps, platforms, marketplaces or similar (highly wanted)
- Both B2B and B2C product experience
- Experience with partnership / affiliate / influencer-driven growth models
Salary & Benefits:
- Gross salary: from 6000 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies
- Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing
- Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app
- Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together
- Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need. See the full list of benefits here: https://career.oxylabs.io/blog/our-work-benefits/
Skills Required
- 5+ years of experience in marketing leadership roles
- Experience leading teams that include senior specialists and functional channel teams
- Proven track record developing and approving product marketing strategies that delivered measurable growth in international or global markets
- Experience managing a sizeable marketing budget across SEO, paid, influencer, and social channels
- Experience evaluating channel performance and setting investment priorities
- Experience setting KPIs and managing performance for a multi-team marketing organization
- Experience shaping team structure as the business grows
- Hands-on experience representing products to partners or customers
- Experience negotiating and closing partnerships
- Strong decision-making and cross-functional execution skills
- Fluent written and spoken English
- Experience presenting to leadership and external partners
- Experience marketing technical products such as SaaS, apps, platforms, or marketplaces
- Experience with both B2B and B2C products
- Experience with partnership, affiliate, or influencer-driven growth models
What We Do
Established in 2015, Oxylabs is a web intelligence acquisition solution and premium proxy provider, enabling companies of all sizes to utilize the power of big data. Constant innovation, an extensive patent portfolio, and a focus on ethics have allowed Oxylabs to become a global leader in the web intelligence collection industry and forge close ties with dozens of Fortune Global 500 companies. In 2022 and 2023, Oxylabs was named Europe's fastest-growing web intelligence acquisition company in the Financial Times’ FT 1000 list. Unlocking the power of web intelligence with Oxylabs! As businesses look for ways to create and optimize revenue streams, internal data is being exhausted, forcing companies to turn outwards. Organizations are now competing over external data insights that are fueling the digital economy's growth. Oxylabs proudly stands as a leading force in the web intelligence collection industry. Our innovative and ethical scraping solutions make web intelligence insights accessible to those that seek to become leaders in their own domain. Why choose us? Industry Leaders: As one of the market-leading companies, we offer cutting-edge web scraping solutions backed by the world's largest ethical proxy network. Partnering for success: We view our clients as partners, working hand in hand to maximize the benefits of our collaboration. Your success is our success. Elevate your business with our services: - Market Research: Gain insights that drive informed decisions. - Ad Verification: Ensure real audiences see your ads. - Brand Protection: Safeguard your online reputation. - Travel Fare Aggregation: Optimize travel-related pricing. - SEO Monitoring: Stay ahead in search engine rankings. - Pricing Intelligence: Make data-driven pricing decisions and more. Curious about how Oxylabs can supercharge your business? We're here to help! Drop us a line at [email protected].
