Head of Marketing

Posted 6 Days Ago
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Oxford, Oxfordshire, England, GBR
In-Office
Senior level
Digital Media • Gaming
The Role
Lead marketing strategy across games, film, publishing and related divisions. Use data and commercial insight to set go-to-market, branding, creative direction, pricing and lifecycle plans. Drive revenue, budgeting, forecasting, cross‑division campaigns, customer insight and product greenlight decisions while building and leading high-performing teams to grow market share globally.
Summary Generated by Built In

We want you to #JOINTHEREBELLION!  

For 30 years we’ve been independently developing and publishing incredible video games at our multiple studios founded by Jason & Chris Kingsley, but Rebellion is more than just games. We have our own film studio, we create board games, publish books, and through 2000AD, publish comics and graphic novels such as the amazing Judge Dredd. 

We're looking for a passionate, data-driven Head of Marketing to lead our marketing strategy and take our marketing, sales, product development and customer experience to the next level! Join one of the UK's leading independent multimedia studios, home to iconic IPs including Sniper EliteAtomfall2000AD, and more. If you're a strategic leader with a passion for growing globally recognised brands, we'd love to hear from you! 

Working as part of the senior leadership team at Rebellion, the Head of Marketing role is a key decision-maker for marketing, sales, product development and customer service to drive business growth and market share.  

Responsible for the marketing strategy and development of the business, this role will take ownership of the customer interface, making sure that all functions of the organization are aligned to meet its strategic objectives. 

This role will be based at our riverside headquarters in Oxford, offering a creative and relaxed atmosphere where teamwork drives our success. We can provide a relocation package, including moving assistance, temporary accommodation, and full support to ensure a smooth transition to your new environment. 

Responsibilities

  • Analysing Data: Partner with the Financial Planning & Analytics team to use data and insights to drive commercial decisions. Identify data needs, skill gaps, tool gaps and opportunities where data science can add value. 
  • Commercial Strategy: Present sales performance to the senior leadership team alongside Finance. Shape long-term commercial strategy through customer, market and competitor insights, including pricing, DLC, packaging and sales opportunities. 
  • Brand & Positioning: Define and maintain a consistent, compelling brand across all customer-facing activity, aligned with Rebellion's values and long-term vision. 
  • Creative Leadership: Lead the creative direction of marketing, ensuring key art, trailers, campaigns and other assets clearly communicate the brand and product value. 
  • Process Improvement: Support teams in developing effective processes and ways of working. 
  • Game Lifecycle Strategy: Lead go-to-market strategy for new releases and maximise the commercial success of existing titles through performance analysis, player engagement and ongoing marketing. 
  • Customer Insight: Ensure player feedback and community sentiment inform marketing strategy and future product development. 
  • Commercial Performance: Drive revenue growth and maximise commercial opportunities across sales and other revenue streams. 
  • Brand Management: Partner with the 2000AD, Unplugged and Film divisions to grow audiences, deliver campaigns and develop commercial opportunities aligned with the wider business. 
  • Greenlight Process: Help shape product development and marketing decisions to maximise market opportunities across budgets, schedules and content. 
  • Business Planning: Set forecasting and budgeting targets, creating the structure and processes needed to achieve company objectives. 

Requirements
  • Significant marketing leadership experience within the games, entertainment or media industry. 
  • Strong understanding of current games and entertainment market trends. 
  • Proven ability to develop and deliver high-impact marketing campaigns. 
  • Experience managing substantial marketing budgets and commercial performance. 
  • Excellent written, verbal, presentation and stakeholder communication skills. 
  • Strong commercial judgement with the confidence to make informed decisions. 
  • Proven leadership skills, with the ability to motivate, develop and inspire high-performing teams. 
  • Able to work strategically while remaining hands-on when required. 

Benefits

We offer an extensive benefits package to our team including:  

  • 22 days holidays + Christmas closure (typically 4 days) & Bank holidays (increasing with service at 5 years – one day each year until you reach 31 days) 
  • Private Medical Insurance, healthcare cash plan, including dental and Vision 
  • Life Assurance, Income Protection & Critical Illness Cover 
  • Enhanced Family Leave  
  • Interest Free, Tax-Free loans 
  • Enhanced Pension Scheme 
  • EAP a range of Mental Health and Wellbeing Support  
  • Plus loads more… including a wide range of discounts, freebies, and social events!  

Right to Work Statement 

This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship, either now or in the future. Applicants must therefore be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship.   

Life at Our Oxford HQ 

Our riverside headquarters in Oxford places you a short walk away from the city centre. Renowned for its rich historical backdrop and esteemed educational institutions, Oxford offers a unique blend of tradition and modernity, with its beautiful architecture and green spaces. 

Oxford also boasts excellent transport links, making it easy to navigate both the city and the wider country. The city’s train station, just a short walk from our studio, offers frequent services to London, as well as direct routes to major cities like Birmingham, Manchester, and Reading and we also offer free parking at the studio. 

Our open-plan office promotes teamwork and innovation, with regular interaction with senior management and other departments, alongside access to free hot drinks, a handy tuck shop onsite and a range of local pubs, cafes and dining options nearby helping make every workday enjoyable! 

Inside Rebellion 

Whichever team you join at Rebellion we are proud of our open, friendly, and creative atmosphere. We love what we do, and we have fun doing it! As a big indie developer, we have complete creative freedom over our titles which allows us to work on a massive variety of projects across all the major platforms. 

Find out more about us here

Our size, stability, and the variety of in-house expertise across multiple industries, makes Rebellion completely unique! We work in our own way, and we celebrate that as the key to our success. We foster an inclusive culture where you are encouraged to be yourself, to express your creativity and your talent. We are people focused and will support you in every way to can be the best at what you do. We recognise the importance of enjoying what you do and having a healthy work-life balance. We offer a friendly, creative, and relaxed working atmosphere, with sensibly managed projects and a wide variety of benefits and development opportunities for all our teams to ensure you are fully supported with your physical and Mental Well-being. 

We are actively recruiting for a diverse team and continue to add to our culture of growth and inclusion. Rebellion encourages innovation in all areas, and we look forward to hearing how you can help us to be better. We encourage all demographics of culture, gender, ethnicity, neurodiversity and beyond, because a representative team makes better products. 

If you are interested in working at Rebellion, but this role doesn’t sound quite like you, we’re recruiting for a range of positions across the studio and we’re always happy to receive speculative applications via our website. Visit our Careers website to view all our live vacancies: Rebellion: Careers 

#LI-Onsite

Skills Required

  • Significant marketing leadership experience within the games, entertainment or media industry
  • Strong understanding of current games and entertainment market trends
  • Proven ability to develop and deliver high-impact marketing campaigns
  • Experience managing substantial marketing budgets and commercial performance
  • Excellent written, verbal, presentation and stakeholder communication skills
  • Strong commercial judgement and decision-making confidence
  • Proven leadership skills; ability to motivate, develop and inspire high-performing teams
  • Able to work strategically while remaining hands-on when required
  • Permanent right to work in the UK (employer will not provide visa sponsorship)
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The Company
HQ: Oxford
600 Employees
Year Founded: 1992

What We Do

Founded in 1992, Rebellion is one of Europe’s biggest independent multimedia studios. Its flagship Sniper Elite series is renowned for its authentic stealth and sniping gameplay with more than 20 million players worldwide. 2000 AD is synonymous with the absolute finest in British comic book art. With the acquisition of a $100m film studio and the world’s largest archive of English language comics, Rebellion continues to go from strength to strength. Rebellion now operates across books, comics, TV and film, but at its core it’s still a leading developer and publisher of games. Whether it’s the breathtaking intensity of Sniper Elite 4, the face-hugging terror of Aliens vs. Predator or the grindhouse frenzy of the Zombie Army series, the Oxford-based studio is revered for creating stand-out games designed to thrill.

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