Head of Marketing

Company Overview

Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.

Recognition & Growth

• Inc 5000 honoree – 2 consecutive years recognized for rapid revenue growth
• SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)
• Proven scalability: Built on proprietary technology + dedicated global teams

Dual-Brand Portfolio

• Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization
• Artemis ABA: Practice management SaaS platform for ABA therapy providers  

What Makes Us Different

• Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics
• Vertical expertise: Deep specialization in behavioral health,  ABA therapy, ASC billing
• Global delivery advantage: Round the clock support with  cost savings  
• KPI driven pricing model
• Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities

Position Summary

Enterprise B2B Marketing Leader driving aggressive growth strategy

Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

CRITICAL REQUIREMENTS (Must Have)

Enterprise ABM Experience

• 10+ years B2B marketing leadership targeting healthcare enterprises  
• Proven ABM program success with measurable pipeline  
• Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers
• Experience with 12  month enterprise sales cycles involving 5-10 stakeholders
• Track record of 30%+ improvement in sales cycle velocity through ABM

Healthcare Industry Expertise

• RCM outsourcing services marketing (medical billing, coding, denial management)
• Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
• Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board
• Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
• Knowledge of HIPAA compliance in marketing operations
• Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies

Digital Marketing Mastery

• HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
• Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting
• Marketing automation expertise (HubSpot, Marketo, Pardot)
• Intent data platforms (6sense, ZoomInfo, Bombora)
• Account-based advertising and personalization (Demandbase, Terminus, Mutiny)

AI-Powered Marketing Innovation

• Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization
• Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
• Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools

Brand & Market Leadership

• Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
• Brand positioning and messaging: Competitive differentiation against market leaders
• Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
• Customer engagement: User conferences, customer advisory boards, reference programs, success stories
• Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility

Execution Excellence

• Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
• Managed marketing budgets $ 3M+ with strong ROI discipline
• Led teams of 5-10+ (internal + agencies)
• Proven content creation engine: case studies, whitepapers, video, webinars

STRONG PLUS (Differentiators)

Industry Experience

• Global delivery model marketing experience
• ABA/behavioral health/ASC market knowledge
• PE-backed healthcare company marketing experience
• Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
• Competitive intelligence experience

Technical Capabilities

• HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
• AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
• Predictive analytics and propensity modeling
• Marketing data warehouse architecture
• API integrations and martech stack optimization

Strategic Skills

• Market research and analyst relations (KLAS, Black Book, Gartger)
• Key Opinion Leader (KOL) development programs
• Partner/channel marketing experience
• PE firm relationship building and portfolio company targeting

KEY RESPONSIBILITIES

Strategic Planning (25%)

• Own  revenue contribution target through marketing-sourced pipeline
• Develop integrated marketing strategy across services (Plutus) + software (Artemis)
• Build ICP definitions and account selection criteria for ABM programs
• Create competitive positioning  
• Design and execute tiered ABM programs  
• Target  named enterprise accounts with customized campaigns
• Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations

Brand, Events & Market Presence (25%)

• Plan and execute   major healthcare conferences annually
• Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios
• Launch annual customer conference  
• Create customer advisory board  
• Produce  whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
• Engage KLAS, Black Book, Gartner for vendor evaluations and rankings
• Build PR strategy and media coverage in healthcare trade publications

Demand Generation (35%)

• Generate   marketing-qualified accounts (MQAs)
• Drive   company pipeline from marketing sources
• Execute LinkedIn ABM campaigns
• Build SEM strategy capturing high-intent search traffic (
• Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy
• Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps  
• Optimize conversion funnels
• Implement AI-powered lead scoring, email optimization, and dynamic content personalization

Sales Enablement & Team (15%)

• Create account-specific microsites and personalized landing pages
• Develop competitive battlecards and sales presentation decks
• Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators
• Weekly pipeline reviews with sales leadership
• Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)
• Build real-time dashboards tracking account engagement, pipeline, revenue

QUALIFICATIONS

Education & Experience

• Bachelor's degree in Marketing, Business, Communications (required)
• MBA or healthcare-related advanced degree (strongly preferred)
• 10+ years B2B healthcare marketing leadership
• 5+ years enterprise ABM program management
• 3+ years RCM or healthcare SaaS marketing
• Experience selling to CFOs and PE-backed healthcare organizations

Technical Skills

• HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)
• AI Tools: Generative AI for content, predictive analytics, marketing automation
• LinkedIn Campaign Manager + Sales Navigator
• Google Analytics 4, Google Ads, Tag Manager
• ABM platforms: Demandbase, 6sense, or Terminus
• Intent data: ZoomInfo, Bombora, Clearbit
• Analytics: Tableau, Looker, or Power BI
• Financial modeling tools for ROI/TCO analysis

Leadership Competencies

• Data-driven decision making with metrics obsession
• Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods
• Cross-functional collaboration between marketing, sales, product, operations
• Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees
• C-suite engagement skills: Comfortable presenting to boards and executive teams
• Execution speed: bias for action, comfortable with ambiguity
• Strategic + tactical: 3-year vision while executing daily campaigns

WORKING STYLE & CULTURE FIT

You'll thrive here if you:

• Move fast: High-growth environment; execution speed critical
• Love data: Every decision backed by metrics; live in dashboards
• Direct communication: CEO prefers bullet points, quick decisions, minimal fluff
• Speak CFO: Comfortable translating marketing into financial impact
• Entrepreneurial: Comfortable building from ground up; minimal bureaucracy
• Results-oriented: Measured on pipeline and revenue, not activities
• Hands-on: Not afraid to build workflows yourself while managing the team

WHY JOIN PLUTUS HEALTH?

• Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory
• Impact: Build marketing function from ground up at critical inflection point
• Growth Market: Healthcare RCM   + ABA software   both expanding rapidly
• Target Rich Environment: PE firms managing  healthcare portfolio companies
• Competitive Advantage: Global delivery model + proprietary technology =   cost advantage
• Leadership: Experienced operators; decisive, empowering CEO