A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job SummaryChurch & Dwight is seeking a Head of Marketing – Touchland. This person will own the full marketing engine, from brand storytelling to performance growth, with direct accountability for revenue, channel efficiency, and cross‑functional go‑to‑market execution. We need someone who has ability to lead as a coach-player and be as hands-on as they can be coaching a small team of marketing experts.
About the RoleThis is a hybrid brand + performance leadership role designed for someone who can strategize at a high level while also executing hands‑on work in a lean team structure. You will lead functional expertise in brand marketing, product marketing etc. while personally driving key initiatives across the funnel.
Work EnvironmentThis is a hybrid role in New York, NY or Ewing, NJ
NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.
Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Full‑Funnel Ownership
- Build and execute an integrated brand‑to‑performance strategy across awareness, acquisition, retention, and retail.
- Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
- Ensure brand consistency across campaigns, retail, partnerships, and creative.
P&L and Revenue Accountability
- Own marketing forecasting, budgeting, and revenue targets.
- Build reporting frameworks that translate marketing activity into business impact.
- Partner with Sales, Ops, and Finance to align demand planning and channel performance.
Unified Planning & Product Go-to-market
- Lead product GTM strategy from positioning to launch execution.
- Drive cross‑functional alignment across product, retail, creative, and operations.
- Build annual and quarterly marketing plans with clear KPIs and channel strategies.
- Build customer line review showcases and ensure that we have the right product, merchandising and support for launches.
Team Leadership in a Lean, Player-Coach Environment
- Manage and mentor a Brand Director, Product Director and Retention Director.
- Operate as a player‑coach — able to execute when needed (briefs, decks, optimizations, analysis).
- Build scalable processes without adding unnecessary layers.
Retail Activation
- Develop retail marketing programs to support sell‑through at key partners.
- Own in‑store storytelling, merchandising strategy, and retail launch plans.
- Localization Strategy
- Build frameworks for market localization across messaging, creative, and channel mix.
- Ensure global brand consistency while adapting to regional nuances.
- What You Bring
Brand + Performance Hybrid Expertise
- Proven ability to build a brand while also driving measurable growth.
- Experience managing both creative development and performance channels.
Small‑Team Operator Mindset
- Has worked in lean, high‑growth environments where they personally executed parts of the plan.
- Comfortable being both the strategic architect and the hands‑on executor.
Leadership & Cross‑Functional Influence
- Experience managing small teams and elevating talent.
- Strong communicator who can influence founders, sales, ops, and external partners.
Analytical + Creative Balance
- Data‑driven decision maker with strong instincts for storytelling, brand, and culture.
How This Role Is Different
This is not a traditional brand role or a pure performance role. It is a hybrid requiring someone who can:
- Build the long‑term brand narrative
- Optimize weekly revenue performance
- Lead a small team
- Execute hands‑on work. We are looking for player-coach mindset leaders.
- Operate with speed, clarity, and resourcefulness
- BA/BS required; MBA preferred
- 10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
- Experience scaling a brand from $100M → $300M+ preferred.
- Has owned revenue, paid media, brand, and go-to-market in one role.
- Experience with retail expansion and omnichannel marketing
- Ability to travel to Miami 2x/week initially if based in the Ewing, NJ or New York, NY location.
The U.S. base salary range for this full-time position is $174,000 - $247,700.
This position is also eligible for a bonus.
As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.
#LI-Hybrid
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Skills Required
- BA/BS degree
- MBA
- 10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands
- Experience scaling a brand from $100M to $300M+
- Owned revenue, paid media, brand, and go-to-market in one role
- Experience with retail expansion and omnichannel marketing
- Proven ability to build brand while driving measurable growth (brand + performance)
- Experience managing creative development and performance channels
- Experience managing and mentoring small teams in a player‑coach environment
- P&L ownership, forecasting, budgeting, and building reporting frameworks
- Experience with paid media, CAC efficiency, attribution, and weekly performance optimization
- Ability to travel to Miami twice weekly initially if based in Ewing, NJ
Church & Dwight Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Church & Dwight and has not been reviewed or approved by Church & Dwight.
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Retirement Support — Retirement programs include a 401(k) match alongside profit sharing, forming a robust savings package with clear vesting parameters. This structure meaningfully enhances long‑term total rewards.
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Healthcare Strength — Medical coverage offers multiple plan choices, including a zero‑deductible option, with company‑funded HSA support and access to mental‑health resources. These features contribute to comprehensive health protection.
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Strong & Reliable Incentives — Annual bonuses and performance incentives are common components, adding meaningful value to total compensation. This consistency reinforces pay beyond base salary.
Church & Dwight Insights
What We Do
Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business
