Head of Marketing Technology (MarTech)

Posted One Month Ago
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San Francisco, CA, USA
Hybrid
326K-362K Annually
Expert/Leader
Artificial Intelligence • Machine Learning • Generative AI
The Role
Lead Marketing Operations & Technology to build AI-enabled systems, data, and workflows. Set strategy, own MarTech roadmap, build a technical team, connect product and sales signals, and drive experimentation, measurement, and trustworthy integrations at scale.
Summary Generated by Built In

About the Team
Business Marketing at OpenAI helps companies understand, adopt, and realize value from intelligence at work. We believe our own marketing organization should demonstrate what changes when intelligence becomes part of the work: fewer manual handoffs, faster learning, better use of customer and product signals, and more capacity for ambitious thinking.
Marketing Technology works across Marketing, go-to-market, Data, Engineering, IT, Security, and Product to define the systems, agents, data, workflows, and operating model that power modern marketing at OpenAI. The team has an opportunity to rethink marketing operations alongside the people building the models, products, and infrastructure shaping the future of AI.
About the Role
We are hiring a Head of Marketing Operations & Technology to build the most AI-enabled marketing operations organization in the world. You will own the systems, infrastructure, data, and workflows that help Marketing operate with greater intelligence, speed, and impact. You will set the function’s strategy, decide what to build or buy, and develop new capabilities where existing solutions fall short.
This role sits at the intersection of marketing, technology, data, and AI. You will partner closely with Engineering, Product, Sales, Growth, and Revenue Operations while building a team of technical operators and builders who can turn ambitious ideas into dependable systems.
We welcome varied backgrounds—from marketing operations leaders who have expanded the function’s traditional boundaries to founders and builders of AI-native products, growth infrastructure, or internal platforms. What matters most is a deep understanding of marketing, strong technical instincts, and the ambition to imagine a fundamentally better way of working.
In this role, you will:

  • Define the vision, strategy, and operating model for Marketing Operations & Technology, including how AI should reshape the function.

  • Build and lead a team spanning marketing operations, systems, automation, data, and technical execution.

  • Own the marketing technology roadmap, deciding what to build, buy, integrate, consolidate, or retire.

  • Establish core infrastructure across customer and account data, identity, segmentation, campaign orchestration, lifecycle management, scoring, attribution, experimentation, measurement, and sales handoffs.

  • Connect product usage, customer engagement, and enterprise buying signals so Marketing and Sales can identify and respond to demand.

  • Build AI-enabled workflows and agents that connect research, strategy, creative development, campaign execution, optimization, and learning.

  • Partner with Engineering, Data, Product, Security, Privacy, and IT to create trustworthy, adaptable systems appropriate for OpenAI’s scale.

  • Improve how teams prioritize work, run campaigns, evaluate performance, and make decisions—measuring success through customer experience, pipeline, speed, experimentation, data quality, and organizational capacity.

You might thrive in this role if you:

  • Have 12+ years of experience in marketing operations, marketing technology, growth infrastructure, revenue systems, or an adjacent technical function, including experience building or leading at meaningful scale.

  • Understand CRM, marketing automation, campaign operations, customer data, lifecycle journeys, lead management, account-based marketing, attribution, reporting, and funnel performance.

  • Can engage deeply on APIs, data models, integrations, automation, AI workflows, agents, experimentation, and system architecture.

  • Have strong judgment about when to buy, build, or combine solutions—and have created a product, platform, workflow, company, or operating model that materially changed how people work.

  • Use AI extensively and have firsthand experience building or experimenting with AI-powered tools, workflows, agents, or applications.

  • Can connect product-led adoption signals with B2B marketing and sales motions to drive team and enterprise growth.

  • Can attract and lead technical talent while partnering effectively with engineers and specialists across the company.

  • Bring strong judgment about privacy, security, customer trust, data quality, and human oversight.

  • Are comfortable setting direction amid rapid change and combine a founder’s ambition with the discipline to make complex systems work in practice.

Workplace & Location
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Skills Required

  • 12+ years experience in marketing operations, marketing technology, growth infrastructure, revenue systems, or adjacent technical function, including leading at scale.
  • Deep understanding of CRM, marketing automation, campaign operations, customer data, lifecycle journeys, lead management, ABM, attribution, reporting, and funnel performance.
  • Ability to engage deeply on APIs, data models, integrations, automation, AI workflows, agents, experimentation, and system architecture.
  • Demonstrated judgment on buy vs. build decisions and experience creating platforms, products, workflows, or operating models that changed ways of working.
  • Extensive use of AI and firsthand experience building or experimenting with AI-powered tools, workflows, agents, or applications.
  • Experience connecting product adoption signals with B2B marketing and sales motions to drive growth.
  • Proven ability to attract, hire, and lead technical talent and partner effectively with engineering and specialists.
  • Strong judgment about privacy, security, customer trust, data quality, and human oversight.
  • Based in San Francisco, CA and able to work hybrid (3 days/week in office); relocation assistance offered.
  • Willingness to travel occasionally.

OpenAI Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OpenAI and has not been reviewed or approved by OpenAI.

  • Parental & Family Support Policies include 24 weeks of paid leave for birth parents and 20 weeks for non‑birth parents, plus fertility and family‑planning coverage. Additional flexibility such as the option to work from home for several weeks after parental leave reinforces family support.
  • Healthcare Strength Health coverage is positioned as competitive and tailored by location, with dedicated mental‑health support and services alongside life and AD&D insurance. Global business‑travel insurance for employees and dependents extends protection beyond core medical care.
  • Equity Value & Accessibility Equity has delivered tangible value through multiple tender offers that have enabled employees to realize liquidity at strong valuations. A shift toward more conventional RSU‑style grants for newer offers makes the equity more familiar for many candidates.

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The Company
HQ: San Francisco, CA
4,500 Employees
Year Founded: 2015

What We Do

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first — ahead of profit. To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership. At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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