Head of Marketing Technologies

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by 16 other local offices across the globe. 

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out our careers site to learn more.

We’re looking for someone to modernize and evolve our global marketing technology stack. This role will be responsible for building and executing a strategic roadmap that enhances our marketing efficiency and drives adoption of AI-based solutions across Marketing.

We’re looking for a hands-on technologist and leader with a strong understanding of both marketing and artificial intelligence, someone who can translate complex technology into real business value—and who thrives on enabling teams to use tools effectively, not just implementing them.

• Own the vision, roadmap, and performance of the end-to-end MarTech ecosystem, including auditing existing tools and recommending solutions based on business needs.
• Champion AI-driven initiatives for campaign optimization, segmentation, content generation, and advanced analytics to drive marketing innovation and effectiveness.
• Lead rigorous evaluations and proof-of-concepts for new vendors and solutions that enable personalization, automation, attribution, and insights.
• Own vendor relationships from selection to integration and beyond—managing performance, negotiating contracts, and optimizing cost.
• Partner cross-functionally with Marketing, Engineering, Data Science, and Product teams to translate goals into scalable tech solutions.
• Build and lead a high-performing MarTech team, fostering a culture of innovation and accountability.
• Communicate MarTech priorities, impact, and ROI to senior leadership in clear, actionable terms.
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• At least 6 years in marketing technology, growth marketing, or technical program management.
• Proven success managing and evolving complex MarTech stacks and delivering measurable impact through technology innovation in high-growth environments.
• Strong experience in vendor evaluation, onboarding, contract negotiation, and lifecycle management.
• Familiarity with tools such as Braze, Twilio, Hubspot, Adjust, Smartly, or Google Marketing Platform
• Relentless curiosity and drive to explore, test, and integrate new AI/MarTech tools.
• Strategic mindset with the ability to balance long-term vision with hands-on execution.
• Effective communication skills and experience working on a dynamic, cross-functional team.
• Experience leading and mentoring teams, particularly in hybrid or distributed settings.

Here’s how you can expect us to commit to you and your growth.

• Virtual stock options make you an integral part of the company’s success
• Annual personal growth budget and mentorship programs for continuous learning and development
• Company Pension Scheme, GYG is matching with 50% (max. 100€/month)
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialise with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Support your loved ones with generous maternity and paternity leave policies
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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