Head of Marketing Operations

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR 🌟

The Head of Marketing Operations will play a critical role in shaping and executing ManyChat's marketing strategy. This role is designed for a high-velocity, self-serve environment where the focus is on marketing and our product, rather than sales. 

The ideal candidate will have a deep understanding of self-service, high-velocity marketing and be adept at managing complex, cross-channel, multi-touch campaigns.

WHAT YOU'LL DO 🚀

• Campaign Management: Oversee the development and execution of an abundance of cross-channel, multi-touch campaigns designed to drive awareness, engagement, and conversion of tens of thousands of users every month. These campaigns will span various channels, including email, social media, content marketing, and paid advertising.
• Tech Stack Management: Leverage and optimize our technology stack, which currently includes Snowflake, Tableau, CDP, Intercom, and Mailchimp. Ensure seamless integration and functionality of these tools to support our marketing operations.
• Data Analysis & Reporting: Establish a comprehensive reporting framework to track and analyze campaign performance. Use insights derived from data to continuously refine and improve marketing strategies. Understand and manage the flow of insights to ensure data-driven decision-making.
• User Journey Tracking: Implement methodologies to track non-linear user journeys and segment audiences effectively. Use these insights to personalize marketing efforts and enhance user experience.
• Cross-functional Collaboration: Work closely with the product, content, and design teams to ensure alignment and collaboration on marketing initiatives. Foster a culture of teamwork and continuous improvement.
• Methodology & Impact: Stay abreast of the latest marketing methodologies and best practices. Apply these to drive impactful marketing strategies that contribute to ManyChat’s growth objectives.

WHAT YOU'LL BRING 💥

• Proven experience in a marketing operations role, preferably in a high-velocity, self-serve environment.
• Strong understanding of cross-channel, multi-touch marketing campaigns and content strategy.
• Proficiency with Snowflake, Tableau, CDP, Intercom, and Mailchimp or comparable email platforms.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with tracking and segmenting non-linear user journeys.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and collaboration skills.

WHAT WE OFFER 🤗

We care about your growth, well-being, and comfort

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
• Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.