A career with EROAD offers the opportunity to work in a fast-growing organisation that is at the forefront of intelligent transport solutions – enhancing road safety, improving productivity, and reducing environmental impact. Our mission is to deliver intelligence you can trust, for a better world tomorrow.
We’re looking for a commercially minded Head of Marketing to lead EROAD’s New Zealand marketing strategy and play a pivotal role in accelerating growth, strengthening brand leadership, and delivering measurable revenue outcomes across our priority markets.
About the roleAs Head of Marketing – New Zealand, you will own and execute the NZ marketing strategy, driving new customer acquisition, pipeline growth, and long-term brand strength. You’ll lead a high-performing local marketing team, partner closely with Sales, Product and Customer teams, and build a scalable demand generation engine aligned to EROAD’s commercial objectives.
This role also plays a critical part in shaping performance marketing and revenue alignment across New Zealand, Australia and North America.
Job Responsibilities- Own and deliver the NZ marketing strategy aligned to revenue, pipeline and retention goals
- Build and scale demand generation programmes across digital, Account Based Marketing, content and events
- Strengthen EROAD’s brand presence, share of voice and market positioning
- Lead customer marketing initiatives that drive engagement, adoption and retention
- Develop and inspire a high-performing NZ marketing team
- Lead global performance marketing, product marketing and HubSpot maturity
- Partner cross-functionally to align marketing, sales and revenue operations
- Strong commercial mindset with a growth orientation
- Proven experience translating marketing strategy into measurable outcomes
- Confidence influencing senior leaders and cross-functional stakeholders
- Data-driven decision making and continuous improvement approach
- 10+ years’ senior marketing leadership experience with exposure across B2B, SaaS or related industries highly regarded
- Demonstrated success in demand generation and enterprise marketing
- Product marketing and GTM leadership capability
- Advanced experience with paid media, SEO, CRO and marketing automation
- HubSpot Enterprise experience highly desirable
EROAD is a true Kiwi success story in the tech sector. Publicly listed since 2012, we’re represented on the NZX and ASX and continue to grow rapidly across New Zealand, Australia, the Philippines, and the USA.
We value diversity and are proud to be a multicultural organisation. At EROAD, we invest in our people through employee recognition programs, EAP offerings, and continuous learning opportunities.
Our people are at the heart of everything we do – we foster a culture of innovation, collaboration, and belonging where your ideas can thrive.
Join EROAD and be part of a purpose-driven organisation shaping the future of connected transport – we would
Skills Required
- 10+ years' senior marketing leadership experience
- Experience across B2B, SaaS or related industries
- Success in demand generation and enterprise marketing
- Product marketing and GTM leadership capability
- Advanced experience with paid media, SEO, CRO and marketing automation
- HubSpot Enterprise experience
What We Do
EROAD develops technology solutions (products and services) that manage vehicle fleets, support regulatory compliance, improve driver safety and reduce the costs associated with driving. EROAD believes that every community deserves safer roads and the people who use the roads should influence the design, management and funding of transport networks.
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