Head of Marketing - North America

Posted 2 Hours Ago
Hiring Remotely in United States
Remote
Senior level
Artificial Intelligence • Logistics • Software • Automation
The Role
Lead North American marketing to build BLP's market presence: drive partner and field marketing, plan regional events, create local content and customer stories, support GTM with sales and partnerships, and bring market insights into the organization. Hands-on role combining strategy, execution, and stakeholder engagement to grow awareness and pipeline.
Summary Generated by Built In

Join BLP Digital — The #1 Solution for ERP Automation

BLP Digital is redefining ERP automation with agentic AI. Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises. We solve real enterprise problems with cutting-edge technology and a strong sense of ownership.

Our solution is live in 40+ countries, used by 20,000+ daily active users, and automates 70,000+ processes every day, including for Fortune 500 companies. As one of Switzerland's fastest-growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product-market fit, proven by a growing global customer base.

We've recently welcomed Goldman Sachs Alternatives as a growth investor, and we're now expanding into the UK with the launch of our London office. We are just getting started. Ready to build the future? Join BLP Digital today.

About The Role
  • This is a unique opportunity to help build the North American market from the ground up.

  • You will serve as BLP's local marketing lead, working closely with sales, partnerships, product marketing, content, and leadership teams across Europe and North America.

  • The role combines elements of partner marketing, field marketing, content creation, customer advocacy, and market development. One day you may be organizing an executive dinner with strategic partners, the next interviewing customers at an industry event or creating content that helps establish BLP's voice in the market.

  • This is a hands-on role for someone who enjoys building, creating, and executing while helping shape strategy and market presence.

What You'll DoBuild Market Presence
  • Help establish and grow BLP's visibility and reputation across North America

  • Build relationships with customers, prospects, analysts, industry communities, and influencers

  • Act as the voice of the market by bringing customer insights, competitive

  • intelligence, and regional trends back into the organization

  • Support regional go-to-market initiatives and strategic growth priorities

Drive Partner Marketing
  • Develop and execute co-marketing initiatives with strategic partners

  • Support joint events, webinars, customer stories, campaigns, and thought leadership programs

  • Build strong relationships with partner marketing and alliance teams

  • Help expand awareness and pipeline through partner ecosystems

Lead Regional Events and Programs
  • Plan and execute executive dinners, roundtables, customer events, webinars, and industry conferences

  • Support BLP's presence at key ERP, AI, finance, procurement, and enterprise technology events

  • Work closely with sales teams to maximize engagement and pipeline opportunities before, during, and after events

  • Manage regional event budgets, logistics, vendors, and follow-up activities

Create Local Content and Customer Stories
  • Develop and adapt content for North American audiences

  • Interview customers, partners, executives, and industry experts

  • Capture content at events and customer engagements

  • Create customer stories, social media content, event recaps, blogs, videos, and thought leadership assets

  • Help strengthen BLP's voice and visibility in the market

What We're Looking For
  • 7+ years of experience in B2B technology marketing

  • Experience in regional marketing, field marketing, partner marketing, integrated marketing, or related roles

  • Proven ability to build and execute marketing programs in close partnership with sales teams

  • Strong content creation and storytelling skills

  • Experience creating customer-facing content and capturing customer success stories

  • Excellent communication, relationship-building, and project management skills

  • Ability to balance strategic thinking with hands-on execution

  • Comfortable operating in a fast-moving, high-growth environment

  • Willingness to travel across North America as needed, with occasional travel to Europe.

Ideal Experience
  • Experience working for a European or international technology company expanding in North America

  • Experience serving as part of a globally distributed marketing team

  • Ability to represent regional market needs while maintaining alignment with global brand and go-to-market priorities

  • Experience adapting global campaigns and messaging for local market relevance

  • Experience working independently as the primary marketing resource within a region

  • Familiarity with enterprise software, ERP, automation, AI, SaaS, or business applications

  • Experience supporting executive audiences including CFOs, CIOs, COOs, and transformation leaders

Why Join BLP
  • Help shape the future of agentic AI for enterprise operations

  • Join the team building BLP's North American presence

  • Work directly with experienced founders and leadership

  • Have a meaningful impact on market growth and company strategy

  • Enjoy significant ownership, autonomy, and visibility from day one

  • Be part of a fast-growing international company serving customers around the world

Skills Required

  • 7+ years of experience in B2B technology marketing
  • Experience in regional marketing, field marketing, partner marketing, or integrated marketing
  • Proven ability to build and execute marketing programs in close partnership with sales teams
  • Strong content creation and storytelling skills
  • Experience creating customer-facing content and capturing customer success stories
  • Excellent communication, relationship-building, and project management skills
  • Ability to balance strategic thinking with hands-on execution
  • Comfortable operating in a fast-moving, high-growth environment
  • Willingness to travel across North America as needed, with occasional travel to Europe
  • Familiarity with enterprise software, ERP, automation, AI, or SaaS
  • Experience working for a European or international technology company expanding in North America
  • Experience serving as part of a globally distributed marketing team
  • Ability to represent regional market needs while maintaining alignment with global brand and GTM priorities
  • Experience adapting global campaigns and messaging for local market relevance
  • Experience working independently as the primary marketing resource within a region
  • Experience supporting executive audiences including CFOs, CIOs, COOs, and transformation leaders
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The Company
HQ: Zurich
74 Employees
Year Founded: 2019

What We Do

The new #1 ERP-Automation solution for Finance, Procurement, Logistics, Sales and many more. BLP develops state-of-the-art machine learning algorithms to automate entire ERP processes. As one of Switzerland's fastest-growing SaaS scale-ups and an official ETH and HSG spin-off, we are proudly self-financed and fully employee-owned. We have grown from 15 to more than 70+ skilled professionals. Interested in our ERP-Automation? Our ERP-Automation solution is powered by the cloud and AI native. We are designed to transform your business operations by freeing your team to focus on where they create most value.

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