Head of Marketing, New Initiative

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using technology to save millions for our 25,000 enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

For context, at Sword Health, we’ve developed AI tools to address some of the most complex challenges we face. Now, we’re bringing this proven technology to a new audience: health systems, payers, and care providers—focusing on processes critical to the well-being of our society.

As our first marketing hire, you’ll step into a role that feels like joining a B2B SaaS seed-stage startup—but with the backing of a company that knows how to scale. You’ll build marketing from scratch: testing channels, finding what works, and laying the foundation for growth. You’ll need to wear a lot of hats (product marketing, growth marketing, and a bit of everything else), but you’ll have the freedom to experiment and drive results.

Here’s the cheat code: while you’re building from the ground up, you’ll have access to a proven marketing team that’s already driving success across the company. Need guidance on LinkedIn ads? Strategy input? You’ve got experts to tap into—so you’re never figuring things out entirely on your own.

What you'll be doing:

• Launch the product to the public in Q2 2025. Set up everything—landing pages, PR campaigns, and whatever else it takes to make a splash.
• Build, track, and optimize campaigns across multiple channels. Move prospects down the funnel and keep them moving.
• Own the end-to-end marketing funnel. From awareness to conversion, it’s yours to shape, test, and refine.
• Own the marketing budget. Decide where to invest, test what works, and double down on the channels that drive results.
• Measure success through clear KPIs. Think pipeline generated, campaign ROI, and prospect engagement.
• Team up with sales to drive deals. Turn prospect insights into sales enablement campaigns that get results.
• Be the voice of the product. Connect the dots between product, sales, and your audience—crafting clear, compelling messages that hit home.
• Execute flawlessly. From concept to launch, every campaign meets Sword’s high standards—no shortcuts.

What you need to have:

• 5+ years of marketing experience in B2B SaaS. You’ve been in the trenches, ideally at a fast-growing startup.
• Startup experience. You’ve been one of the first marketing hires before—building things from scratch, wearing multiple hats, and loving it.
• Creative thinker who executes. You can design campaigns, think strategically, and then roll up your sleeves to get it done.
• Experience in growth and product marketing. You’re great at one but understand the basics of the other—whether it’s launching campaigns or positioning the product.
• Self-motivated with a bias for action. You don’t wait around for answers—you make things happen.
• Scrappy and resourceful. You’re excited to test, learn, and figure things out with what you’ve got.
• Adaptable and proactive. You thrive in a fast-moving, fluid environment where things can change quickly.
• Positive, can-do attitude. No task is too big or small—you bring energy and ownership to everything you do.

What we would love to see:

• Healthcare experience. You’ve marketed to health systems, payors, or government organizations and understand the unique challenges of this space.
• Experience with AI technology. You know how to position and sell AI-driven solutions, making complex tech easy to understand.
• Proven success in marketing new products. Especially in markets that need education and thoughtful positioning.
• Excellent copywriting skills. You can write clear, compelling messaging that grabs attention and drives action.

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity;
• A bright future at a promising high-tech startup company;
• Career development and growth, with a competitive salary;
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
• A flexible environment where you can control your hours (remotely) with unlimited vacation;
• Access to our health and well-being program (digital therapist sessions);
• Remote or Hybrid work policy.

Portugal - Sword Benefits & Perks:

• Health, dental and vision insurance

• Meal allowance

• Equity shares

• Remote work allowance

• Flexible working hours

• Work from home

• Unlimited vacation

• Snacks and beverages

• English class

• Unlimited access to our Learning Platform

Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.

Sword Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.