The Role
Lead the marketing strategy for Sword Move, overseeing campaigns that enhance member enrollments, engagement, and retention. Collaborate with various teams to optimize marketing funnels and build a high-performing marketing team.
Summary Generated by Built In
Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.
Sword Move is a proactive AI pain care solution designed for individuals at risk of chronic pain, injury, and the health consequences of physical inactivity. We’re looking for a strategic and hands-on Head of Marketing to lead Move’s marketing efforts in their second year in market.
This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaign and creative writing. You’ll report into the Move GM and work closely with Product, Commercial, Design, Content, and Central Marketing teams to accelerate growth across our top employer and health plan clients.This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Move apart from every other digital fitness solution out there.
We’re looking for someone excited to build and lead a team, while rolling up their sleeves to craft campaigns and compelling B2C messaging including Email, Direct Mail & SMS’s while analyzing performance data. If you thrive at the intersection of empathy, creativity, and analytical precision—and love building from 0 to 1—you’ll feel right at home.
What You’ll Do:
- Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
- Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns
- Own and further develop Move’s tone of voice and voice of the customer
- Identify growth opportunities and deploy strategies to mitigate under-performance
- Interface with leaders of other business units and drive cross functional projects
- Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments
- Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
- Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
- Design and optimize member journeys—from first touch to long-term engagement
- Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
- Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
- Establish clear KPIs and operational cadences for reporting, iteration, and scale
- Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision
What We’re Looking For:
- A passion for helping people live healthier, pain-free lives
- 10 years of marketing experience with a strong background in growth or performance marketing
- Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
- Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
- Experience building high-impact user journeys and optimizing multi-channel funnels
- Proven ability to lead and develop high-performing teams
- Excellent communication skills—able to distill complex ideas into compelling narratives
- Bias toward action, creative problem solving, and ownership
- Comfort navigating ambiguity and operating in a very fast-changing environment
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
Top Skills
Google Sheets
Looker
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The Company
What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.
