Head of Marketing Haier AU/NZ

The Role

Fisher & Paykel is one of New Zealand’s best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique.

Driven by our brand values of being real, generous, curious and sustainably minded, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centered, #1 premium appliance brand.

As part of the largest global appliance brand – Haier, you’ll be joining a company that is on an exciting journey. A partnership that brings innovation and future led solutions, leading the way in the appliance space, it’s an exciting time to join the business.

The Opportunity

As the Head of Marketing Haier AU/NZ you will support Fisher & Paykel Appliances’ ambition to be the market leader for the Haier brand in Australia & New Zealand. You will drive marketing strategy and implementation, ensuring that effective strategies are implemented to build the brand and drive demand, all while balancing the total marketing investment to achieve short- and long-term commercial objectives.

You will do this working in partnership with local teams and global stakeholders, leading the development of FPA’s marketing strategy for Haier brand across the Australian and New Zealand markets and its end-to-end implementation across all customer touchpoints, driving deep consumer & customer engagement and loyalty, enabling delivery to leading goal growth strategy.

Work collaboratively with our internal brand team to ensure communications are effective and consistent, to support brand strategy. You will also collaborate with in-market Marketing, Global Marketing and Digital teams to achieve excellence in all execution, ensuring alignment to marketing playbook and effective activity across all customer touchpoints.

This is where you come in

You will take a pivotal role as the Head of Haier Marketing for the NZ & AU region. You will be accountable for leading the central Marketing function for Haier and execute a globally aligned Marketing Strategy developed at our New Zealand headquarters.

While the title reflects alignment with our leadership team and the influence you will hold both locally and globally, this is a hands-on role focused on partnering with leaders to shape and deliver impactful marketing strategies to drive business success.

Being immersed in what the future of marketing looks like, means your agility to change how we engage with our customers is second to none. We are changing fast, and the market is changing with us, so you will need a digitally focused, forward-thinking approach to be at the forefront of engaging our future customers.

So who are you?

You will be a focused leader with senior leadership experience in a marketing role, you will be highly collaborative with a democratic approach and have experience leading through influence. You will understand mass premium brands and may have experience specifically in durable goods and with manufacturing companies.

You will

- Lead our in-house Marketing function for Haier, partnering with our Brand & Content, Digital and in-market teams to ensure alignment on brand standards and market strategy execution.

- Clearly understand our customer personas and know the right levers to pull to engage them, while keeping your finger on the pulse of how we change to continuously connect with our customers across our brand, products and services.

- Be able to perform at a very high level both strategically and operationally, with a passion for driving strategy, putting structured plans in place to achieve our strategic imperatives and have a strong financial understanding and analytical skills.

- Possess an ability to develop and apply the best commercial and financial solution for the right situation, increasing market share. You’ll provide insights through analytics, understanding and focusing on what creates whole of business value.

- Have expertise in the media landscape and familiarity with D2C (Direct-to-Consumer) channel strategies. You will have the ability to adapt and thrive in a dynamic, fast-paced environment, be decisive and able to advise and guide a team in the right direction.

We are a global brand on a journey as a business, so a key priority will be to influence the direction of who our customer is and how we effectively engage with them.

What we offer

We can give you the rare opportunity to move into a large, complex global organisation, part of the global Haier parent company and headquartered with F&P in Tāmaki Makaurau / Auckland NZ, where you will gain wide exposure across the business. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, flexible working, ongoing development, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, life & disability insurance, discounted medical cover, access to our leading Whanau/Family leave offering, our subsidised staff café, and free car parking when you are on-site.  All this, coupled with great leadership and backed by a world leading heritage brand that is consistently ranked as one of New Zealand’s most Trusted Brands… year after year.

https://www.trustedbrands.co.nz/results/

Apply now to be considered for this rare opportunity to work with Haier & Fisher & Paykel Appliances here in New Zealand.

From the grandest of ideas to the smallest of details, every day we're turning our passion into performance and improving life through good design.

Here at Fisher & Paykel we're passionate about our customers and we care about the details. It's this passion that inspires us towards reaching our goal - to become the most human-centred appliance brand in the world.

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Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.