Head of Marketing - EMEA

Our Story So Far:

Since our founding in 2019, Pigment has become one of the fastest-growing SaaS companies in the world today. Our product, a highly efficient Enterprise Performance Management (EPM) platform is helping companies achieve their financial goals by quickly responding to dynamic factors in their respective markets including Tech, Retail, CPG & Financial Services. 

In less than 5 years, Pigment has grown to over 400 employees across offices in New York, Toronto, London & Paris and attracted a total of $393M in investment from some of the top Venture Capital firms globally.

We serve companies including Unilever, Deliveroo, Gong and Brex to name a few!

The Head of Marketing - EMEA role is pivotal to achieving our growth objectives in the EMEA region. You will lead and inspire a dynamic marketing team, working closely with the sales team and our global marketing team to define and execute comprehensive marketing strategies. Your leadership, combined with your expertise in field marketing and deep understanding of the EMEA market, ABM and Partner Marketing as well as partnering with global teams including integrated campaigns and digital marketing will be crucial in differentiating our brand in the market and building pipeline.

What You Will Do:

• Lead and Develop the EMEA Marketing Team: Build, manage, and mentor a high-performing marketing team. Foster a culture of collaboration, innovation, and excellence, ensuring team members are aligned with the company's vision and goals.
• Develop and Execute Marketing Strategies: Create and implement regional marketing plans, including multi-channel campaigns and events, to drive brand awareness, generate leads, accelerate pipeline, and expand our customer base. This involves setting goals, segmenting audiences, choosing tactics and channels, and measuring impact against pipeline targets.
• Lead Account-Based Marketing (ABM): Develop ABM campaigns for targeted accounts in collaboration with the EMEA GTM team. Establish ABM processes and playbooks, leveraging global resources for execution.
• Manage Outbound Marketing: Oversee NA outbound marketing outreach and email marketing channels. Develop regional email nurturing campaigns, measure performance, and optimize strategies through testing and data analysis.
• Partner Marketing: Work directly with Pigment Partners to develop Marketing plans, drive engagement and accelerate Pigments partner pipeline growth.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Growth, Customer Success, and Global Marketing teams to align marketing efforts with business objectives and ensure cohesive execution. Collaborate with global Brand and Communications teams to develop brand awareness programs and initiatives that foster community among finance professionals.
• Campaign Reporting and Analytics: Work closely with marketing operations to establish robust campaign reporting systems and dashboards. Conduct monthly campaign performance reviews with the GTM team.
• Brand Awareness and Community Building: In collaboration with global teams, develop brand awareness programs and support customer marketing initiatives focused on building a community of engaged users and thought leaders.
• Content Strategy and Development: Partner with the content team to define content strategy and produce necessary assets, including webinars, case studies, and demos, either internally or through external partners.

Minimum Requirements:

• Education: BA/BS degree required; MBA or other relevant advanced degree preferred.
• Experience: At least 8 years of experience in demand generation, revenue, or growth marketing in a B2B tech SaaS company, with proven results in driving sales pipeline in the EMEA market.
• Skills: Experience with account-based strategies and campaigns, solid understanding of digital channels, and hands-on experience with event marketing, paid media programs, and outbound marketing tactics.

Desired Experience:

• Leadership: Demonstrated experience in building, leading, and mentoring a marketing team. Strong organizational, project management, multi-tasking, and prioritization skills, with the ability to get things done and coach your teams into doing so. Experience managing budgets.
• Cross-Functional Skills: Proven ability to work effectively with cross-functional teams, ensuring alignment and driving collaboration across departments.
• Industry Knowledge: Experience in B2B tech marketing, particularly with enterprise-level organizations.
• Innovation: Creative and curious, with a "can do" attitude and a passion for exploring new, innovative ways to enhance campaign performance using modern marketing tools.
• Collaboration: Ability to work effectively with agencies and partners to deliver high-quality and creative marketing execution.

Minimum Requirements:

• Education: BA/BS degree required; MBA or other relevant advanced degree preferred.
• Experience: At least 8 years of experience in demand generation, revenue, or growth marketing in a B2B tech SaaS company, with proven results in driving sales pipeline in the EMEA market.
• Skills: Experience with account-based strategies and campaigns, solid understanding of digital channels, and hands-on experience with event marketing, paid media programs, and outbound marketing tactics.

Desired Experience:

• Leadership: Demonstrated experience in building, leading, and mentoring a marketing team. Strong organizational, project management, multi-tasking, and prioritization skills, with the ability to get things done and coach your teams into doing so. Experience managing budgets.
• Cross-Functional Skills: Proven ability to work effectively with cross-functional teams, ensuring alignment and driving collaboration across departments.
• Industry Knowledge: Experience in B2B tech marketing, particularly with enterprise-level organizations.
• Innovation: Creative and curious, with a "can do" attitude and a passion for exploring new, innovative ways to enhance campaign performance using modern marketing tools.
• Collaboration: Ability to work effectively with agencies and partners to deliver high-quality and creative marketing execution.

What We Offer:

• Environment: A highly collaborative and inclusive workplace with passionate and engaged teammates.
• Equity: Stock options to have a stake in our company's growth.
• Benefits: Comprehensive medical, dental, and vision insurance for you and your dependents.
• Work-Life Balance: Generous time off and parental leave policies.
• Workplace: Modern offices in major cities including New York, Toronto, Paris, and London.
• Equipment: High-end equipment to ensure optimal working conditions.
• Retirement: Employer-sponsored 401(k) plan.

How We Work:

• Thrive Together: We believe in winning as a team and doing the right thing for our peers, customers, partners, and the planet.
• Never Settle: We strive for excellence and aim to be the best in our field, building a passionate community around our brand.
• Go for It: We are action-oriented, learning from every experience and moving closer to our mission.
• Be Real, Be Humble: We value open feedback, adaptability, and empathy, always striving to do what's best for the company.

Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.