Head, Marketing & Corporate Communications (Lagos)

Our client is a reputable provider of premium bathroom solutions, delivering high-quality bathroom products and installation services for both residential and commercial projects. They collaborate closely with architects, engineers, contractors, and property developers to create modern and luxurious bathroom designs that meet the specific needs of their clients. They are looking to hire the Head of Marketing and Corporate Communications to be based in Lagos.

• Lead and execute the Brand Identity Alignment Project across all Group business units and touchpoints
  
• Develop and enforce brand guidelines across all internal and external communications, showrooms, events, and digital platforms.
  
• Conduct periodic brand audits to assess consistency, relevance, and market perception.
  
• Position the Company Group as a premium lifestyle solutions authority in key target markets.
  
• Ensure leadership visibility and thought leadership align with the Group's brand positioning.
  

• Develop and oversee Strategic Marketing Campaigns across digital, print, experiential, and outdoor channels.
  
• Drive the Promotional Strategy with campaign concepts that communicate the Group's lifestyle offerings to target audiences.
  
• Lead the planning and execution of Marketing Strategy & Showroom Events to drive footfall, engagement, and conversion.
  
• Manage all paid media, sponsorships, and advertising placements to maximise reach and ROI.
  
• Ensure all campaign messaging is consistent with the Group's brand identity and consumer lifestyle aspirations.
  

• Oversee end-to-end planning, production, and distribution of the company Lifestyle & Wellness Magazine.
  
• Drive intentional circulation of 750–1,500 copies per edition from Q1 2026 through strategic distribution partnerships.
  
• Recruit and manage expert contributors and industry voices to build editorial credibility.
  
• Establish distribution partnerships with premium hospitality hubs, executive lounges, financial institutions, and luxury retailers.
  
• Track readership metrics and circulation performance to continuously improve content relevance and reach.
  

• Set, monitor, and achieve Digital Engagement Targets across all owned platforms.
  
• Develop a content strategy that reflects the Group's premium lifestyle positioning and drives consistent audience growth.
  
• Oversee SEO, SEM, email marketing, and performance advertising to maximise digital reach.
  
• Manage the Group's digital reputation, ensuring timely and brand-appropriate online engagement.
  
• Leverage data analytics to continuously refine content performance and audience targeting.
  

• Align all marketing initiatives to the Group's commercial objectives and revenue generation targets.
  
• Support sales and business development teams with  collateral, activations, and lead generation strategies.
  
• Ensure CRM acquisition and improved Customer Engagement & Feedback Loop to deepen relationships and improve lifetime value.
  
• Track and report marketing-attributed revenue, cost per lead, and ROMI to the Executive Director.
  
• Identify new commercial opportunities through market intelligence and competitive analysis.
  

• Plan and execute Industry Events & Executive Luxury Lifestyle Experiences for high-value clients and industry influencers.
  
• Manage Customer Appreciation programmes that deepen loyalty and reinforce the Group's premium experience.
  
• Develop and execute the annual CSR Project with clear community impact and brand visibility.
  
• Build relationships with media houses, PR agencies, and key opinion leaders to amplify the Group's voice.
  
• Support executive leadership with speech writing, presentations, and public-facing communications.
  

• Develop and maintain a corporate communications framework to safeguard the Group's reputation.
  
• Establish a crisis communications protocol for swift, brand- protective responses to reputational risks
  
• Monitor media sentiment and public perception to provide proactive intelligence to the executive team
  
• Oversee all press releases, public statements, and media engagements for accuracy and brand alignment
  

• Set clear performance objectives and implement development plans for all direct reports.
  
• Foster a collaborative, innovative, and results-driven team culture.
  
• Manage agency partners, freelancers, and vendors to ensure quality, timelines, and budget adherence.
  
• Champion internal communications to keep staff aligned with the Group's brand and corporate direction.
  

• Champion the CX–Corporate Services Accountability Partnership to ensure marketing reinforces a seamless client journey.
  
• Oversee the External Customer Experience Survey and use insights to refine messaging and touchpoints.
  
• Manage communications for the Company Driver Experience programme in line with the Group's service standards.
  
• Collaborate cross-functionally to ensure the brand promise is consistently delivered at every customer stage.
  
• Use customer feedback and NPS data to improve the tone and impact of all marketing output.
  

• Develop, manage, and report on the annual marketing budget with purposeful, strategic expenditure.
  
• Implement a campaign performance tracking system to monitor spend efficiency and ROI.
  
• Identify cost-effective partnerships and production solutions that maintain premium quality.
  
• Present regular budget performance reports with variance analysis to the Executive Director.
  
• Ensure all agency contracts and vendor agreements are commercially sound and strategically aligned.
  
  

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (required)
  
• Minimum of 13 years of cognate experience in marketing, brand management, or corporate communications
  
• At least 3 years in a strategic and/or senior leadership role, with demonstrated ability to manage teams and drive organisational-level
  
• marketing initiatives or business leadership role within: Lifestyle & Consumer Goods, Hospitality & Luxury Services, Retail & Fashion, Real Estate & Property Development, Financial Services & Wealth Management, Media, Entertainment & Creative Industries.
  
• M.Sc. in Marketing, Communications, Business, or MBA (preferred)
  
• Professional certifications in Marketing, PR, or Brand Management such as CIM, CIPR, etc
  

• Deep understanding of integrated marketing communications (IMC) and brand strategy.
  
• Proficiency in digital marketing platforms, CRM tools, and marketing analytics software.
  
• Strong understanding of media relations, public affairs, and stakeholder engagement.
  
• Knowledge of market research methodologies and consumer insights.
  
• Familiarity with content strategy, social media management, and emerging communications trends.
  
• Understanding of corporate governance and reputational risk management.
  

• Brand Health & Market Positioning Index
  
• Marketing ROI
  
• Integrated Campaign Performance Rate
  
• Corporate Reputation & Stakeholder Sentiment Score
  
• Share of Voice Across Key Markets
  
• Digital Penetration & Audience Growth Rate