Head of Marketing, Central Services

Our vision is to create a world-class business development and marketing capability for Kainos, underpinned by strong marketing technology, secure and scalable digital platforms, consistent ways of working, and a relentless focus on commercial outcomes. 

The Head of Marketing, Central Services will play a critical leadership role in enabling Kainos’ three business unit marketing teams to operate as a cohesive, data-driven and high-impact function. Sitting within Central Services and reporting to the CFO, this role is accountable for the Marketing technology stack, demonstrating marketing’s impact through reporting, setting marketing standards, embedding governance, enabling scalable campaign execution.  

The role will act as a central point of alignment between Business Unit Marketing Leaders helping to reduce fragmented or ad hoc activity to consistently be commercially focused.  

What You’ll Do 

As the Head of Marketing, you will lead the Central Services marketing function, providing governance and operational excellence. This will be across key areas such as digital marketing, marketing technology, campaign operations, reporting, and process design.  

You will manage a small team consisting of Digital Marketing and Brand. A key aspect of the role is acting as the central point of alignment between Business Unit Marketing Directors, Chief Revenue Officers and the Chief Marketing Officer, ensuring that all marketing activity is prioritised, measurable, and aligned to revenue outcomes. 

You will own, evolve and support the day-to-day digital marketing and marketing operations ecosystem, including campaign execution, reporting, and marketing technology.  

Key Responsibilities 

• Marketing technology & process optimisation 

Accountable for the evolution of the marketing technology stack including Kainos.com. 

Working closely with the Digital Strategy Manager you will ensure ensuring platforms are secure, governed and teams are enabled with repeatable frameworks, templates and automated processes. 

• Marketing governance & prioritisation 

Define and implement a centralised marketing governance model, acting as the control point for Business Units to adhere to central marketing guidance, standards and processes. Create and chair a forum focusing on prioritisation and confidently challenging activity that does not deliver impact. 

• Digital marketing & campaign operations leadership 

Accountable for the end-to-end campaign ecosystem, ensuring high-quality, scalable digital execution across platforms such as Marketo and MS Dynamics, with clear standards for campaign build, optimisation and performance. 

• Reporting, insight & performance management 

Define and embed standardised reporting frameworks and dashboards that provide clear visibility of pipeline contribution, conversion rates and campaign effectiveness, using data and insight to drive continuous performance improvement and ROI. Support teams to demonstrate value on Quarterly Business Reviews.  

• Brand governance, standards & enablement 

Define and enforce brand governance across the organisation by establishing consistent templates, guidelines and quality standards, while enabling marketers and wider teams with the tools, training and frameworks needed to deliver on-brand, high-quality marketing at scale and with AI. 

• Business Unit alignment & stakeholder leadership 

Partner closely with BU Marketing Leaders and Chief Revenue/Marketing Officers to translate business priorities into structured, executable marketing processes and tools, acting as a trusted advisor who balances commercial ambition with operational feasibility. 

• Team leadership & capability building 

Lead and develop a high-performing Central Services marketing team, building capability across digital marketing, and brand while fostering a culture of accountability, governance and continuous improvement. 

Minimum (essential) requirements:  

• Significant experience in a senior marketing leadership role with accountability for digital marketing, marketing operations and campaign delivery at scale 

• Strong expertise in marketing technology, with proven experience working with platforms such as Marketo and CRM systems (ideally MS Dynamics) 

• Proven ability to connect marketing activity to commercial outcomes, including pipeline generation, conversion and performance optimisation 

• Experience partnering with senior stakeholders (e.g. Marketing Directors, CROs, BU leadership) to align marketing strategy with business priorities 

• Track record of building and embedding scalable processes. 

Desirable:   

• Marketo Certified Associate (or strong hands-on Marketo experience and willingness to certify) 

• Experience working with AI and agents across marketing.  

• Knowledge of lead generation best practice in a SaaS environment. 

• Platform experience of Microsoft Dynamics and Demandbase.