Head of Marketing ANZ

Head of Marketing ANZ

Reports to: General Manager ANZ & MY

Location: North Rocks

Terms & Conditions: Full-time

JOB PURPOSE

• The Head of Marketing ANZ is responsible for driving consumer demand and achieving business objectives for all brands in Australia and New Zealand.

• This role involves translating business strategy into actionable marketing plans, leading demand creation teams, and championing a digital-first, social-first approach to brand building and consumer engagement.

YOUR MAIN RESPONSIBILITIES

Strategic Leadership

• Lead and inspire the Marketing function, to deliver accelerated growth and brand leadership in ANZ;

  • Perform: excel in the end-to-end Brand Fundamentals across all touch points.

  • Transform: Disrupt the way we work to be the best Marketing team in ANZ. Rethinking processes, portfolio and team and accelerating Social First Demand Generation.

• Make P&L tradeoffs effectively to prioritise investment and deliver in-year results in conjunction with the ANZ Leadership team.

• Lead all categories in the development of the Category Strategy, Brand Marketing Plan, Innovation Strategy and 12 quarter Activity Plan across Australia and New Zealand.

• Leadership of the Media and CMI teams in ANZ.

Working with the Marketing for each category to:

Demand Generation Ownership

• Own full set of demand creation capabilities and innovation deployment for full portfolio in-country.

• Set and govern the 6P strategy to deliver consistent, demand‑driving execution across brands.

• Lead for social-first demand generation, shopper/retailer activations, community management, and PR.

• Own local asset creation, media planning and optimisation.

• Partner with Sales and Finance to drive integrated business planning.

Functional Leadership

• Member of the ANZ Leadership team representing the Marketing function (Marketing, Media & Consumer insights).

• Drive end-to-end digital ecosystem excellence—content, media, data activation, performance measurement.

• Responsible for leading the Marketing function in terms of talent management, career development, capability building and culture.

• Ownership of in‑year performance delivery for brand P&L.

• Accountable for marketing budget governance and investment effectiveness.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 12+ years’ experience with exposure in Brand Building, Brand Development or equivalent cross-functional experience.

• Proven experience in developing and implementing effective and integrated Brand Marketing Plans, leveraging global framework and executing well in-market.

• Proven track record of understanding the consumer needs and insights and turning them into excellent end to end campaigns with a single-minded message.

• Experience in developing category strategies and the roles of brands and retailers within them.

• Experience in content and creative, working with agency villages to deliver social/digital content at scale.

• Experience placing brands at the heart of culture, with a clear role for the brand to play.

• Experience leading large marketing teams and multi-brand portfolios.

• Experience managing direct reports, and/or fulfilling coaching and mentoring roles for others.

• Commercial acumen and experience working in a cross-functional team.

Skills

• Brand Marketing skills that are rooted in Brand fundamentals, yet are contemporary in how brands need to show up in culture through social/digital.

• Inspirational leadership style that inspires followship for the marketing function to thrive personally and professionally in a high-performing culture.

• Good strategic thinker with ability to partner with senior level executives.

• Proficiency in briefing, critiquing and providing direction to agencies on various elements of creative development, communication development and activation.

• Good understanding of all aspects of consumer insight, including monitoring brand health, measuring comms effectiveness, innovation insights and evaluation, and sales performance monitoring.

• Strong experience in developing a Category Strategy and developing or deploying, communication, innovation, media, and activation plans in a consumer goods company.

• Experience in executing with and through retailers, particularly in engaging with major retailers at similarly senior levels.

• Proficiency and experience in utilising key consumer insight tools including Brand Health Tracking, Nielsen Scan/Homescan tracking systems.

Leadership – You Display Unilever Behaviours

• CARE DEEPLY: Build trust, include others, and act with empathy and respect in every interaction.

• FOCUS ON WHAT COUNTS: Concentrate energy and resources on the work that creates the greatest impact for people, planet and performance.

• STAY THREE STEPS AHEAD: Anticipate what’s coming next, bring curiosity and creativity, and shape the future rather than react to it.

• DELIVER WITH EXCELLENCE: Take ownership, follow through on commitments, and consistently raise the bar on quality and results.

What awaits you at Unilever?

The core of Unilever’s culture is captured as Human, Purposeful, Accountable. You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.

This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally. You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits.

This is a great opportunity to work within an iconic and global organization. We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally.

Make no mistake we expect a lot from our people as they do of us. So, if you can rise to the challenge, don't waste any time - apply now!

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact [email protected].

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.

At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities.

At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.