Head of Marketing and Product Management DXR

Job TitleHead of Marketing and Product Management DXR

Job Description

As the Head of Marketing and Product Management Diagnostic X-Ray systems (DXR) you will drive superior customer value by creating and driving the DXR Marketing strategy, empowered by deep customer and market insights. You play a critical role in identifying and capitalizing on opportunities as well as market-shaping initiatives. You meet customer demands, while at the same time drive profitability for DXR.

Your role:

• Accountable to develop, deliver and regularly update the DXR marketing strategy and plan in line with the DXR strategic plan and strategic pricing considerations

• Driving both upstream and downstream marketing for DXR, from product initiation until enabling sales and order intake in the regions, not only for equipment but also in relationship to service, thereby requiring to take a full end-to-end view of the business

• Work with DXR Business leader and innovation leader to guide the portfolio investment strategy, including portfolio choices and rationalization, based on the DXR marketing strategy

• Formulate and drive necessary global healthcare industry development and/or market shaping strategies (which may include claims roadmap, pre- and post-market studies and market access/health economics components)

• Ensuring profitable business growth, via strong business case, pricing and margin optimization

• Drive improvement of IB (Installed base) Win Rate and Market Share for DXR

• Ensuring strong and qualitative new product introductions and launches across the globe

• To enable the performance of the portfolio in scope, including phase-in and phase-out management

• Customer and Market Insights: Analyze the market, the competition, and trends on an enterprise level across segment technologies to ensure the portfolio is leading the market’s needs and expectations Develop and maintain needs-based customer segmentation requirements (across global markets and supported by Market Intelligence).

• Lead, coach, direct and motivate an organization of 50+ employees, in areas of clinical marketing, design, product management and marketing operations.

• Manage talent pipeline for the organization, and build capabilities in the organization

You're the right fit if you have:

• A commercial experience in Healthtech 10+ years, ideally in the Healthtech area, and have spent time directly in front of the customer

• A strong understanding of Diagnostic X-Ray systems, customers and market challenges is preferred

• Strong business acumen, and analytical and financial understanding to be able to drive profitability

• Entrepreneurial mindset, can-do, and problem-solving attitude

• You are a self-starter, with a strong drive, proactive and taking your own initiative

• You challenge the status quo and look for opportunities for improvement through data-enabled decision-making

• You are a strong influential leader, who collaborates well across organizational boundaries, can listen well, and can be firm when the situation asks for it.

• You are a considerate people leader, focused on developing talent and capabilities within your team

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This role is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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